{"id":1667,"date":"2013-11-18T14:49:47","date_gmt":"2013-11-18T14:49:47","guid":{"rendered":"https:\/\/www.zuantechnologies.com\/blog\/?p=1667"},"modified":"2017-03-20T15:03:28","modified_gmt":"2017-03-20T15:03:28","slug":"seo-vs-new-seo","status":"publish","type":"post","link":"https:\/\/www.zuantechnologies.com\/blog\/seo-vs-new-seo\/","title":{"rendered":"SEO vs New SEO"},"content":{"rendered":"

Algorithm-proof SEO methods that works for the year 2014!<\/strong><\/p>\n

On-site factors:<\/span><\/strong><\/p>\n

Before:<\/p>\n

Aim on Traffic and Rankings:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Aimed solely for raise and traffic and higher ranking.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Focus was on organic website traffic from search engines.<\/p>\n

 <\/p>\n

Now:<\/p>\n

User Engagement and Brand Exposure for Diversified Traffic:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Aims for larger user engagement and brand exposure.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Considering ranking factor as the reporting metric and incentive for efforts with an ultimate goal.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Focus diverted on social media and referral traffic from various websites.<\/p>\n

Before:<\/p>\n

Focus on Technical Knowledge:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Analytical and technical knowledge is much needed.<\/p>\n

Now:<\/p>\n

Focusing on Marketing Knowledge:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Marketing knowledge is all that is needed.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Analytical mind with marketing tactics will over rule.<\/p>\n

Content factors:<\/span><\/strong><\/p>\n

Before:<\/p>\n

Target on Clicks and Page Views:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Creating content just for clicks and views.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Content of any quality is usable.<\/p>\n

Now:<\/p>\n

Targeting on User Engagement, Conversion and Revenue:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Creating engaging content for users to get sure clicks and conversions that leads to an increase in revenue.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Content with unique and high-quality and plagiarism free is a must.<\/p>\n

Before:<\/p>\n

Only Optimizing for Search Engines:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Creating titles and description stuffed with exact match anchor text keywords.<\/p>\n

Now:<\/p>\n

Optimizing for Users:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Eye-catchy titles and content on snippets for maximum clicks by focusing keyword diversity.<\/p>\n

Before:<\/p>\n

Competing in Search Engines:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Competing solely in search engines for personal exposure.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Paying attention on rank numbers.<\/p>\n

Now:<\/p>\n

Competing in Blogosphere:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Competing in niche-related blogs, sharing ideas on own blogs.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Using author-ship markups and being the face of the brand.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Paying attention on user\u2019s demand.<\/p>\n

 <\/p>\n

Off-site factors:<\/span><\/strong><\/p>\n

Before:<\/p>\n

Only Link Building:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Linking websites manually to social sites, directories.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Buying links.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Involvement in traffic or link exchange programs.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Scoring quantity of backlinks.<\/p>\n

Now:<\/p>\n

Only Link Earning:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Gaining high-quality links through guest blogging in authority sites.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Getting links from industry-trusted sites.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Earning relationships and establishing backlinks.<\/p>\n

Before:<\/p>\n

Results based on technical methods:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Popularity of links for link exchange.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Results based on technical methods.<\/p>\n

Now:<\/p>\n

Results for content creation:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Attaining links as offerings regardless of receiving backlinks.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Results based on amount on time and creativity spent of producing content.<\/p>\n

 <\/p>\n

Social Media factors:<\/span><\/strong><\/p>\n

Before:<\/p>\n

Keywords and Content rules:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Focusing only on keywords.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Pushing content via social media.<\/p>\n

Now:<\/p>\n

Using #Tags and Viral Communication can rule:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Replacing Keywords with the usage of #Tags.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Using social media for content sharing and communication evolved around content.<\/p>\n

Before:<\/p>\n

Commenting only for Backlinks:<\/strong><\/p>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Interacting and commenting for backlinks within the related community<\/p>\n

 <\/p>\n

Now:<\/p>\n

Participating socially for Viral Exposure:<\/strong><\/p>\n

\u00a01.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Sharing personal and practical experiences.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Building relations and gaining personal authority.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Helping neighborhoods for their encountered problems and raising your popularity.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Algorithm-proof SEO methods that works for the year 2014! On-site factors: Before: Aim on Traffic and Rankings: 1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Aimed solely for raise and traffic and higher ranking. 2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Focus was on organic website traffic from search engines.   Now: User Engagement and Brand Exposure for Diversified Traffic: 1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Aims for larger user engagement and brand […]<\/p>\n","protected":false},"author":1,"featured_media":1690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[201],"class_list":["post-1667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo-vs-new-seo"],"yoast_head":"\nSEO vs New SEO - Zuan Technologies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zuantechnologies.com\/blog\/seo-vs-new-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO vs New SEO - Zuan Technologies\" \/>\n<meta property=\"og:description\" content=\"Algorithm-proof SEO methods that works for the year 2014! On-site factors: Before: Aim on Traffic and Rankings: 1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Aimed solely for raise and traffic and higher ranking. 2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Focus was on organic website traffic from search engines.   Now: User Engagement and Brand Exposure for Diversified Traffic: 1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Aims for larger user engagement and brand […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zuantechnologies.com\/blog\/seo-vs-new-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Zuan Technologies\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-18T14:49:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-20T15:03:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2013\/11\/SEO-vs-New-SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"180\" \/>\n\t<meta property=\"og:image:height\" content=\"180\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/seo-vs-new-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/seo-vs-new-seo\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/#\/schema\/person\/fc1e4fab91dc1c141c2dc159b5da4bee\"},\"headline\":\"SEO vs New SEO\",\"datePublished\":\"2013-11-18T14:49:47+00:00\",\"dateModified\":\"2017-03-20T15:03:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/seo-vs-new-seo\/\"},\"wordCount\":433,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/seo-vs-new-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2013\/11\/SEO-vs-New-SEO.png\",\"keywords\":[\"SEO vs New SEO\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.zuantechnologies.com\/blog\/seo-vs-new-seo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/seo-vs-new-seo\/\",\"url\":\"https:\/\/www.zuantechnologies.com\/blog\/seo-vs-new-seo\/\",\"name\":\"SEO vs New SEO - 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