{"id":2028,"date":"2014-10-20T06:48:37","date_gmt":"2014-10-20T06:48:37","guid":{"rendered":"https:\/\/www.zuantechnologies.com\/blog\/?p=2028"},"modified":"2020-11-23T05:44:00","modified_gmt":"2020-11-23T05:44:00","slug":"leverage-video-marketing-for-online-branding-a-case-study","status":"publish","type":"post","link":"https:\/\/www.zuantechnologies.com\/blog\/leverage-video-marketing-for-online-branding-a-case-study\/","title":{"rendered":"Leverage Video Marketing for Online Branding \u2013 A Case Study"},"content":{"rendered":"

In this 21st<\/sup> century, there is no secret about the fact that Online Presence = Branding Awareness<\/strong>. 90% of the marketing expert agrees that how you present your brand on the internet is the first impression for the customers. Online brand identity is the one which people think of when you are not reachable. In fact, it is very essential these days and it exceeds the traditional way of marketing.<\/p>\n

\"Video<\/a><\/p>\n

As it is now the period of brand communication, there are so many platforms available to connect with customers. The main challenge is to get into the consumer eyes via powerful content that echoes with a widely targeted audience.<\/p>\n

Of all marketing channels, Video marketing<\/strong> is told to be the best way to expose a brand!!<\/p>\n

Survey Reports<\/strong><\/p>\n

A recent survey says around 76% of the brands says video is the best way to brand content. And, almost 12% of customers prefer to view content from the brands on their mobile devices like Smartphones and Tablets. As this is the world where almost 20 million mobile phone users are having Smarthphones, hence, the branded video content is easily accessed and shared across multiple devices by a large number of audience.<\/p>\n

Impact of Quality Video Branding Awareness<\/strong><\/p>\n

Research says watching a high quality branded video<\/p>\n