{"id":4343,"date":"2019-12-12T06:46:55","date_gmt":"2019-12-12T06:46:55","guid":{"rendered":"https:\/\/www.zuantechnologies.com\/blog\/?p=4343"},"modified":"2019-12-12T06:46:55","modified_gmt":"2019-12-12T06:46:55","slug":"top-5-tips-to-write-enticing-google-ads-copy-that-actually-works","status":"publish","type":"post","link":"https:\/\/www.zuantechnologies.com\/blog\/top-5-tips-to-write-enticing-google-ads-copy-that-actually-works\/","title":{"rendered":"Top 5 tips to write Enticing Google Ads copy- That actually works!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We all know writing Google Ads (typically known as AdWords) which is extremely frustrating when it comes to fit all your ad copy into such a tiny space. Even though we write it because today Digital marketing and PPC move incredibly quicker.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But did you ever wondered? <\/span><b>Why is it important to write an effective clickable text ad?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a well-known fact: <\/span><b>First impression is the best impression and it matters a lot.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hence, in business <\/span><b>writing compelling google adwords<\/b><span style=\"font-weight: 400;\"> help you drive more clicks and ultimately results in <\/span><b>more conversion rates<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But remember, it doesn&#8217;t matter how many number of AdWords\u2019 bells and whistles you\u2019re currently using for your product or service \u2013 if your ad copy sucks, you\u2019re not going to get in return what you&#8217;ve hoped for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, by this blog posts, you&#8217;ll be <\/span><b>learning the top 5 tips and tricks to write killer ad copy <\/b><span style=\"font-weight: 400;\">that speaks to your audience and convince them to paying customers.<\/span><\/p>\n<h2><b>#Tip 1: Get into the mind of your visitors<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before you start writing google ads for your business, ensure to write\u00a0 ads that satisfy the targeting audience expectations. Ask yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Currently, what problems are they experiencing?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How does your product or service is going to solve their problems?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What questions might they have about your product and how to make people click?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This will help you to <\/span><b>create effective and great ad copy <\/b><span style=\"font-weight: 400;\">that resonates with your audience.<\/span><\/p>\n<h2><b>#Tip 2: Include relevant Keywords<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If a person is searching for a specific product or service in a search engine. In this juncture, he\/she needs to find you as his\/her solution. For this, having specific keywords in the headline, URL or in the description will make your ads stand out and be more relevant to the searcher\u2019s intent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, this will be advantageous to<\/span><b> increase the quality score of your ad in the long run.<\/b><\/p>\n<h2><b>#Tip 3: Use Ad Extensions:<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Increase your click through rate (CTR) by including extra information about your business \u2013 by adding an ad extension.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is the full list from google ads including Sitelink extensions, Call out extensions, Structured snippet extension, Call extensions, Location extensions, Message extension, affiliate location extension, price extension, app extension and promotion extension.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, these extensions will give your<\/span><b> ad greater visibility and prominence to the potential customers <\/b><span style=\"font-weight: 400;\">on the search results page. That means you tend to get more value and clicks\u00a0 from your ad.<\/span><\/p>\n<h2><b>#Tip 4: Use Emotional triggers in your ad copy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As research proves, the most effective advertising google ads campaigns are based on emotional drivers. Did you know? Nothing Nothing spurs people into action like a powerful emotional response\u2014especially online. Negative emotions, such as anger, disgust, and fear can provoke an incredibly powerful response in the reader<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence by leveraging emotional triggers in your ad copy, such as anger, disgust and fear can <\/span><b>build a trustworthy relationship with your potential clients<\/b><span style=\"font-weight: 400;\"> even before they engage with your brand<\/span><\/p>\n<h3><b>#Tip 5: Use the characters in the Display URL<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Including the Display URLs, the domain has to match the domain of your landing page, but based\u00a0 on the length of your domain, you may have characters left. Make the most of your money and use as many as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, the display URL helps viewers to <\/span><b>anticipate the content of your landing page they are taken to<\/b><span style=\"font-weight: 400;\">. This is why Google explains why\u00a0 your display URL should be similar to your destination URL, but both urls do not have to be identical.<\/span><\/p>\n<h2><b>Final thoughts:<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Writing an ad copy for Google Ads is a c<\/span><b>ombination of art and science<\/b><span style=\"font-weight: 400;\"> for every Marketer. Above, I&#8217;ve just outlined some technical best practices for you to follow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But do you want<\/span><b> Real time practice to learn how to Drive Reliable, Consistent High-Quality Traffic To Your Site <\/b><span style=\"font-weight: 400;\">and convert them to paying customers on every Single Day <\/span><b>With Google Ads<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><b>Check out our <\/b><a href=\"https:\/\/www.zuantechnologies.com\/seminar\/google-ads.html\"><b>2020 Google ads Seminar<\/b><\/a><b> to book your seat!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know writing Google Ads (typically known as AdWords) which is extremely frustrating when it comes to fit all your ad copy into such a tiny space. Even though we write it because today Digital marketing and PPC move incredibly quicker. But did you ever wondered? Why is it important to write an effective [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[866,865],"tags":[],"class_list":["post-4343","post","type-post","status-publish","format-standard","hentry","category-google-ads","category-seminar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 5 tips to write Enticing Google Ads copy- That actually works! - Zuan Technologies<\/title>\n<meta name=\"description\" content=\"Writing an ad copy for Google Ads is a combination of art and science for every Marketer. Make use of these simple tips to make users to paying customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zuantechnologies.com\/blog\/top-5-tips-to-write-enticing-google-ads-copy-that-actually-works\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 tips to write Enticing Google Ads copy- That actually works! - Zuan Technologies\" \/>\n<meta property=\"og:description\" content=\"Writing an ad copy for Google Ads is a combination of art and science for every Marketer. Make use of these simple tips to make users to paying customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zuantechnologies.com\/blog\/top-5-tips-to-write-enticing-google-ads-copy-that-actually-works\/\" \/>\n<meta property=\"og:site_name\" content=\"Zuan Technologies\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-12T06:46:55+00:00\" \/>\n<meta name=\"author\" content=\"Janani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Janani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/top-5-tips-to-write-enticing-google-ads-copy-that-actually-works\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/top-5-tips-to-write-enticing-google-ads-copy-that-actually-works\/\"},\"author\":{\"name\":\"Janani\",\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/#\/schema\/person\/207b04dc5573f223c6e6e314568c7cc1\"},\"headline\":\"Top 5 tips to write Enticing Google Ads copy- That actually works!\",\"datePublished\":\"2019-12-12T06:46:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/top-5-tips-to-write-enticing-google-ads-copy-that-actually-works\/\"},\"wordCount\":672,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/#organization\"},\"articleSection\":[\"Google ads\",\"Seminar\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.zuantechnologies.com\/blog\/top-5-tips-to-write-enticing-google-ads-copy-that-actually-works\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/top-5-tips-to-write-enticing-google-ads-copy-that-actually-works\/\",\"url\":\"https:\/\/www.zuantechnologies.com\/blog\/top-5-tips-to-write-enticing-google-ads-copy-that-actually-works\/\",\"name\":\"Top 5 tips to write Enticing Google Ads copy- That actually works! - Zuan Technologies\",\"isPartOf\":{\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/#website\"},\"datePublished\":\"2019-12-12T06:46:55+00:00\",\"description\":\"Writing an ad copy for Google Ads is a combination of art and science for every Marketer. 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