{"id":4411,"date":"2020-03-27T12:44:27","date_gmt":"2020-03-27T12:44:27","guid":{"rendered":"https:\/\/www.zuantechnologies.com\/blog\/?p=4411"},"modified":"2020-04-06T14:22:09","modified_gmt":"2020-04-06T14:22:09","slug":"stay-connected-customers-covid-19-pandemic-5-digital-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.zuantechnologies.com\/blog\/stay-connected-customers-covid-19-pandemic-5-digital-marketing-tips\/","title":{"rendered":"Stay Connected with Your Customers in this Covid-19 Pandemic with These 5 Digital Marketing Tips!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The novel Coronavirus (Covid-19) outbreak has resulted in Schools are closing, offices are urging their employees to work from home and many small shops depending on foot traffic are seeing their in-store sales take a hit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chief Minister K Palaniswami, the government of Tamil Nadu also issued orders for closure of cinema halls and malls where people gather in large numbers till March 31st, 2020 in the taluks in 16 districts bordering neighboring Kerala and Karnataka, where the number of COVID-19 cases is on the rise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All this results in a slow down in business travel, tourism which has also been greatly impacted. According to the Singapore Tourism Board (STB), tourist arrivals are expected to drop by <\/span><span style=\"font-weight: 400;\">25 to 30 percent<\/span><span style=\"font-weight: 400;\"> this year due to the COVID-19 virus.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve noticed a drop in sponsors, you&#8217;re not alone. According to the NFIB Research Center, nearly one-quarter of small business owners and digital marketers say the coronavirus outbreak is negatively impacting them in the form of slower sales (42%), supply chain disruptions (39%) and sick employees (4%).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, in our digital world, there are plenty of digital marketing ways to stay connected to your customers in this pandemic and keep your business goes normal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are five digital marketing tips that every business should follow during this Covid-19 crisis to keep engaging with your target audience and stay connected in the loop.<\/span><\/p>\n<h2><b>Digital Marketing Tips to Stay Connected With Your Target Audience During Covid-19<\/b><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><b>Social Media Marketing<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is one of the digital marketing tips to follow in this novel coronavirus outbreak. Today the time spend online due to coronavirus is by the people is skyrocketing compared to normal days.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, with so many teenagers and adults working from home, kids are attending classes at home and people today in this quarantine period trying to stay in the home as much as possible. So, everyone is glued to social media right now!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this skyrocketing reach, engagement and time spent on social platforms, why a business owner like you would choose <\/span><i><span style=\"font-weight: 400;\">now<\/span><\/i><span style=\"font-weight: 400;\"> to pause your social media efforts? Put your brand in front of where your target audience is already scrolling.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><b>Search Engine Optimization (SEO)<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The other digital marketing tips to stay connected with your target audience during coronavirus is following the SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is very general for users to Google search about specific products or services in this lockdown period. In such a case, if they search for the product or services you provide?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If so, SEO is a process that can help your website to appear on the top rankings on a search engine results page and helps your customer to stay connected with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those who are already familiar with SEO (Search engine optimization), you know that it really <\/span><i><span style=\"font-weight: 400;\">is a process<\/span><\/i><span style=\"font-weight: 400;\"> that can take some time- <\/span><i><span style=\"font-weight: 400;\">unless<\/span><\/i><span style=\"font-weight: 400;\"> your competitors pause their SEO efforts!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is exactly what\u2019s happening for many of our clients; their competitors are scaling back their SEO efforts out of panic, causing our clients to jump ahead in SEO rankings at a faster pace!<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><b>E-mail Marketing<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Running your own business? Do you ever really done learning about your target audience? If you\u2019ve done it, you won\u2019t waste this precious time building relationships with your consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re B2B or B2C, email marketing can be a great way to connect with your clients and customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For B2B businesses, take this time to nurture your existing leads via email newsletters!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For B2C businesses, understand that consumers purchase from brands they <\/span><i><span style=\"font-weight: 400;\">trust<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Establishing that brand-consumer trust is invaluable to the longevity of your business now and long beyond COVID-19, so why not take the time now to set yourself up for long term success? Email marketing is a great way to do just that.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><b>Social &amp; Google Advertising<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When business gets slows or uncertainties arise accidentally like they are now, it\u2019s a common reaction for most of the business owners of any size to want to stop all their pay per click advertising efforts and save their money. Why continue spending money if customers aren\u2019t actively purchasing as much, right?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wrong! First of all, it\u2019s important to note that <\/span><i><span style=\"font-weight: 400;\">not all prospects <\/span><\/i><span style=\"font-weight: 400;\">are tightening their wallets in this situation. Considering those who are ready to spend money now &amp; continue life as normal, you just want to appear your business to be ready and in front of their eyeball!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, customers who aren\u2019t spending as much right now, they will later as soon as normalcy resumes, and who do you think they\u2019ll purchase from?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A business they spent all of the COVID-19 learning about and familiarizing themselves with- <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\"> companies they didn\u2019t see or hear about at all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, advertising on Google and social media will keep your brand relevant and in front of your target audience eyeball so that when they are ready to purchase, they purchase from you and not from your competitors.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h3><b>Follow Local SEO Tactics<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As we reduce our travel and stay close to home, people need local services and supplies to minimize their time in public spaces. Folks are looking for nearby destinations for stocking up or emergency needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So make sure to follow local SEO tactics in good order in order to found online for \u201cnear me\u201d and \u201cin ____\u201d searches. Customers in your local area must be able to easily find you online so they can do business with you, now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There has been a massive uptick of consumers shopping online in recent days, causing businesses such as Amazon to hire nearly 100,000 new employees to prepare for the increase in business. Utilize local SEO now to stand out against national search for those products and services that you can still deliver to your customers, locally.<\/span><\/p>\n<h2><b>Conclusion<\/b><b>:<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">So, I hope you got some idea about how to stay connected with your customers during this novel coronavirus. Why are you waiting for? Just start to implement it!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having trouble doing this, then contact <\/span><a href=\"https:\/\/www.zuantechnologies.com\/digital-marketing\"><span style=\"font-weight: 400;\">Zuan technology we <\/span><span style=\"font-weight: 400;\">upgrade your business during the Coronavirus crisis through our digital marketing services. <\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The novel Coronavirus (Covid-19) outbreak has resulted in Schools are closing, offices are urging their employees to work from home and many small shops depending on foot traffic are seeing their in-store sales take a hit.\u00a0 Chief Minister K Palaniswami, the government of Tamil Nadu also issued orders for closure of cinema halls and malls [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[431],"tags":[],"class_list":["post-4411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stay Connected With Your Customers in this Covid-19 Pandemic with These 5 Digital Marketing Tips!<\/title>\n<meta name=\"description\" content=\"Here are the 5 digital marketing tips that every business should follow during this Covid-19 crisis to keep engaging with your target audience and stay connected in the loop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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