{"id":4518,"date":"2020-05-28T14:02:44","date_gmt":"2020-05-28T14:02:44","guid":{"rendered":"https:\/\/www.zuantechnologies.com\/blog\/?p=4518"},"modified":"2021-01-16T08:46:45","modified_gmt":"2021-01-16T08:46:45","slug":"importance-mobile-application-development-small-business-2020","status":"publish","type":"post","link":"https:\/\/www.zuantechnologies.com\/blog\/importance-mobile-application-development-small-business-2020\/","title":{"rendered":"Importance of Mobile Application Development for Small Business in 2021!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Recently, mobile phone users have exploded around the world. They find mobile devices are easier to use, convenient, and have fun at any time. That&#8217;s why to increase customer loyalty<\/span><b>, mobile application development for small businesses<\/b><span style=\"font-weight: 400;\"> is considered so important in 2021.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As per the report, Global <\/span><b>m-<\/b><span style=\"font-weight: 400;\">c<\/span><b>ommerce<\/b><span style=\"font-weight: 400;\"> revenue is also expected to reach<\/span><b> $3.56 trillion by 2021 \u2013 <\/b><span style=\"font-weight: 400;\">with an average y-o-y rate of 33.8%.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Furthermore, it is depicted that 79% of smartphone users have made a purchase online using their <\/span><b>mobile devices in the last 6 months.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Thus, mobile applications have changed the way you do business. It is considered a highly effective business tool.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4522 aligncenter\" src=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/05\/inner-pages-300x199.jpg\" alt=\"Mobile application development\" width=\"657\" height=\"436\" srcset=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/05\/inner-pages-300x199.jpg 300w, https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/05\/inner-pages.jpg 512w\" sizes=\"auto, (max-width: 657px) 100vw, 657px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, every small business to expand your reach while delivering both massive and relevant exposure to the brand. It&#8217;s very important to have a mobile application.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you may also question me that &#8220;I already have a Mobile-friendly Website, then Why Do I Need a Mobile App&#8221;?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, of course, it&#8217;s a great question. However, the days are gone when <strong>users use the browser to search websites for information.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today in the fast-paced environment, they need everything personalized and fast. Therefore, users largely prefer to download the <strong>mobile app and perform all the activities<\/strong> through those apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, let&#8217;s look at some of the <strong>functionality and advantages of both mobile websites and mobile apps.<\/strong><\/span><\/p>\n<h2><b>Advantages of Both mobile Websites and Mobile apps.<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, it&#8217;s a common question for SMEs with limited resources and budgets. But here are some great answers that satisfy you.<\/span><\/p>\n<h3><\/h3>\n<h3><b>Mobile Website:<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The Marketing Objective of having a mobile website is to <\/span><strong>attract new customers.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, here to look at your website, a user should <strong>o<\/strong><\/span><strong>pen a browser and enter the website URL<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Here, the user interaction will be like <strong>v<\/strong><\/span><strong>isiting your website and exists after completes an activity.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">One of the best things about the mobile website is, it is more <\/span><strong>responsive to search queries.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Mobile App:<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When having a mobile app for your business, you start <\/span><strong>Creating loyal customers<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Here, to visit your site, a person <\/span><strong>just tap an icon on a smartphone screen<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4523 aligncenter\" src=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/05\/inner-pages-2-300x199.jpg\" alt=\"Mobile application development\" width=\"731\" height=\"485\" srcset=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/05\/inner-pages-2-300x199.jpg 300w, https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/05\/inner-pages-2.jpg 512w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Therefore, the user-interaction will be open, <\/span><strong>two-way and ongoing; push notifications<\/strong><span style=\"font-weight: 400;\"> enable on-demand communication<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The long-term benefit you leverage with the mobile app is <\/span><strong>Engagement, loyalty, and ease of use. App \u201clives\u201d on the user\u2019s device.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">So, Without delay, let&#8217;s know why a business owner, you can&#8217;t afford to ignore its benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are some of the<\/span> <strong>extra-added benefits that your small business<\/strong> <span style=\"font-weight: 400;\">can leverage only if you have a<\/span> <strong>mobile application.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Benefits of Mobile Application Development for Small Business!<\/b><\/h2>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\">\n<h3><b>Increase Customer Engagement:<\/b><\/h3>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is one of the foremost important benefits of <\/span><strong>mobile apps for small businesses.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">It helps in creating an immediate marketing channel between businesses and their customers. Thus, allowing direct and effective communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, with your mobile app, <\/span><strong>you&#8217;ll install and send push and in-app notifications<\/strong><span style=\"font-weight: 400;\"> to as many purchasers as possible. So, that your target audience can buy your product any time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, your notifications carry important and relevant information, then customers will get attached and become loyal to your brand and can choose your offerings whenever they&#8217;re in need of it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\n<h3><b> Increase Accessibility:<\/b><\/h3>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Another important advantage of mobile apps is that it <\/span><strong>improves small business accessibility.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">It allows small businesses to be ready to send notification about what&#8217;s new or what has changed in your services or your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also equally allows businesses to be ready to <\/span><strong>build a robust relationship with customers<\/strong><span style=\"font-weight: 400;\"> which might allow the event of a real customer base and powerful loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses can also establish<\/span> <strong>strong relationships by offering special discounts for old customers<\/strong><span style=\"font-weight: 400;\"> all within the mobile app.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>\n<h3><b> Provide Value for Customers:<\/b><\/h3>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mobile apps make it possible for you to digitalize any loyalty program that you simply could also be offering your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of employing the old-collection card, you&#8217;ll make it possible for your customers to receive their rewards via the mobile app.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4529 aligncenter\" src=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/05\/gif-300x150.gif\" alt=\"Mobile application development\" width=\"684\" height=\"342\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The results of this may be <\/span><strong>greater downloads and more return customers.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>\n<h3><b> Transforming the Retail Experience:<\/b><\/h3>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Having a <\/span><b>\u201c<\/b><strong><a href=\"https:\/\/www.zuantechnologies.com\/mobile-application-development\">small business mobile application<\/a><\/strong><b>\u201d<\/b><span style=\"font-weight: 400;\"> helps in transforming the retail experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, enabling retailers to <\/span><strong>stay in front of the customer expectation<\/strong><span style=\"font-weight: 400;\"> through the delivery of unique customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, mobile apps help in driving a digital process and model which might invariably hamper on store cost and increase profitability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are numerous businesses that are built and based mainly on mobile apps. This helps to scale back the overhead cost related to the standard brick and mortar establishment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>\n<h3><b> Build Brand Awareness and Recognition:<\/b><\/h3>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mobile apps for your business are a <\/span><strong>one-stop-solution<\/strong><span style=\"font-weight: 400;\"> because it provides all relevant information associated with your business and brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, it helps you in <\/span><strong>demonstrating your products and services 24\/7 in front of the audience&#8217;s eye<\/strong><b>.<\/b><span style=\"font-weight: 400;\"> This, in turn, <\/span><strong>boosts your sales growth.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Thus, <\/span><strong>Mobile apps for small business<\/strong><span style=\"font-weight: 400;\"> can significantly contribute to increasing your brand presence.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3112 aligncenter\" src=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2016\/02\/Productivity-apps.png\" alt=\"Mobile application development\" width=\"493\" height=\"493\" srcset=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2016\/02\/Productivity-apps.png 180w, https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2016\/02\/Productivity-apps-150x150.png 150w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Hence, to get the advantages of mobile apps for brand awareness, all you have to do is to \u201c<\/span><a href=\"https:\/\/www.zuantechnologies.com\/mobile-application-development\"><b>build a mobile app<\/b><\/a><b>\u201d<\/b><span style=\"font-weight: 400;\"> that&#8217;s interactive and branded and also provides great features that your customers will like.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important as a business to accustom your customers together with your product and\/or services. The more you get your <\/span><b>customers involved in your product\/services<\/b><span style=\"font-weight: 400;\"> via your mobile app, the more likely or inclined they&#8217;re going to be to buy it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is often called effective frequency in advertising. As a rule of thumb hearing and\/or seeing your brand a<\/span> <strong>minimum of 20 times<\/strong> <span style=\"font-weight: 400;\">is what is going to get your noticed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li>\n<h3><b> Stand Out from the Competition:<\/b><\/h3>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Today, <\/span><strong>mobile apps for small businesses<\/strong><span style=\"font-weight: 400;\"> are still rare and this is often where you&#8217;ll make a difference and take an enormous leap.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4521 aligncenter\" src=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/05\/mobile-app-300x241.jpg\" alt=\"Mobile application development\" width=\"471\" height=\"379\" srcset=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/05\/mobile-app-300x241.jpg 300w, https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/05\/mobile-app-768x618.jpg 768w, https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/05\/mobile-app.jpg 804w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Hence, by offering <\/span><strong>mobile app service in your small business <\/strong><span style=\"font-weight: 400;\">you&#8217;re bound to stand out from the competition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This may delightfully surprise your customers, who are going to be blown away by your forward-thinking approach.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"7\">\n<li>\n<h3><b> Cultivate Customer Loyalty:<\/b><\/h3>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With the number of noise out there such as <strong>Facebook ads, coupons, flyers. email marketing<\/strong> etc. It&#8217;s easy for small businesses to lose hold of your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the immense amount of advertising out there can easily distract your buyers and who can easily lose focus.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore to answer this problem is, you <\/span><strong><a href=\"https:\/\/www.zuantechnologies.com\/digital-marketing\">should use a marketing technique <\/a><\/strong><span style=\"font-weight: 400;\">that will create a real and sincere reference to customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This marketing technique should be one that will make loyal lovers of your product and\/or services. Mobile apps have the capacity of making strong customer loyalty.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"8\">\n<li>\n<h3><b> Unique Services and Payment:<\/b><\/h3>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mobile apps have bought <\/span><b>different features that match several numbers of industries.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you&#8217;re within the industry, e.g. salon, healthcare, online food retail, spa, etc, your mobile app is often helpful for your target customers to book an appointment, visiting time, price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, the push notification is often to remind them or update them on their appointment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, mobile payment is now really becoming a <strong>popular means of creating payment nowadays.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, both small and large scale businesses can combine payment options into their mobile app which might be ready to receive direct payment via credit and debit cards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, these payment platforms are <strong>user-friendly, fast, and secure.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"9\">\n<li>\n<h3><b> Easily Get Connected with Social Media Audiences<\/b><\/h3>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Most of the mobile apps automatically engage the end-users to the business\u2019s social media channels by allowing users to check-in through their social credentials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This in turn provides an <\/span><strong>immense opportunity to remain connected to your target audience.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2564 aligncenter\" src=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2015\/10\/Social-Media-Management-Tools.jpg\" alt=\"Mobile application development\" width=\"506\" height=\"506\" srcset=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2015\/10\/Social-Media-Management-Tools.jpg 180w, https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2015\/10\/Social-Media-Management-Tools-150x150.jpg 150w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Moreover, running a startup or small business, it&#8217;s very important for you to move on different social platforms as most of the people are active in social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This increases your <\/span><strong>visibility and online presence.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"10\">\n<li>\n<h3><b> You can Easily Track Valuable Analytics<\/b><\/h3>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tracking valuable business analytics is one of the<\/span> <span style=\"font-weight: 400;\">highest advantages of getting a<\/span> <strong>mobile app for your business.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Here, you can collect data on your business growth through mobile apps for further analysis. For example: if you&#8217;re running a tourist business, you can track analytics such as the number of tourists, time spent on each a part of the app, most viewed products, and lots of other elements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, tracking down the Analytics data allows you to understand user behavior with your mobile app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helps you to <\/span><strong>strengthen your user experience.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, knowing your clients and satisfying them accordingly is the <\/span><strong>key to success in any industry.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Bottom Line:<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I hope, now you understood how important &#8220;<\/span><strong>mobile application development for small businesses&#8221;<\/strong><b>. <\/b><span style=\"font-weight: 400;\">Starting from brand awareness to engagement, customer loyalty, recognition, and a lot more you gain through \u201c<\/span><a href=\"https:\/\/www.zuantechnologies.com\/mobile-application-development\"><b>mobile app application development<\/b><\/a><b>\u201d<\/b><\/p>\n<p><b>Note: <\/b><span style=\"font-weight: 400;\">While big companies are launching mobile apps, it is still a rare phenomenon for smaller companies to have mobile apps. This step takes you miles ahead of your competitors. Your customers will appreciate your attempt to stay updated on technology.<\/span><\/p>\n<h3><b>Are you got a Mobile App Project in Mind?<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you have ideas in your mind then don\u2019t leave them into the pipeline. Let\u2019s change them into Mobile Apps. contact our &#8220;<\/span><a href=\"https:\/\/www.zuantechnologies.com\/mobile-application-development\"><strong>top mobile app development company in Chennai<\/strong><b>&#8220;. <\/b><\/a><span style=\"font-weight: 400;\">We are a team of professional and expert developers that can help you in app development.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4519\" src=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/05\/mobile-stats.jpg\" alt=\"Mobile application development\" width=\"1\" height=\"1\" \/> <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4520 aligncenter\" src=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/05\/mobile-app-2-300x273.png\" alt=\"\" width=\"432\" height=\"393\" srcset=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/05\/mobile-app-2-300x273.png 300w, https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/05\/mobile-app-2.png 381w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, we deliver awesome customer experiences on mobile and devices. Leverage user experience design and mobile technology to build apps your customers love.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, mobile phone users have exploded around the world. They find mobile devices are easier to use, convenient, and have fun at any time. That&#8217;s why to increase customer loyalty, mobile application development for small businesses is considered so important in 2021. As per the report, Global m-commerce revenue is also expected to reach $3.56 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[862,863],"tags":[],"class_list":["post-4518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mcommerce","category-mobile-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Importance of Mobile Application Development for Small Business in 2020!<\/title>\n<meta name=\"description\" content=\"Mobile application development for small businesses is considered so important in 2020, as it increases brand awareness to customer loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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