{"id":463,"date":"2012-04-18T14:19:05","date_gmt":"2012-04-18T14:19:05","guid":{"rendered":"http:\/\/www.zuantechnology.com\/blog\/?p=463"},"modified":"2017-03-20T15:30:46","modified_gmt":"2017-03-20T15:30:46","slug":"how-to-rank-for-misspellings-of-your-site-name","status":"publish","type":"post","link":"https:\/\/www.zuantechnologies.com\/blog\/how-to-rank-for-misspellings-of-your-site-name\/","title":{"rendered":"How to rank for Misspellings of your site name"},"content":{"rendered":"<p>Having a domain name that is easy to mistype or misspell is something that a huge number of webmasters have to deal with. Most just sit back and do nothing while some savvy marketers bid on the misspelling with Ad words.<br \/>\n<!--more--><\/p>\n<p>There are a number of additional things you can do to make sure your brand is number 1 for common misspellings of your company name, the option you want to avoid is stuffing the incorrect spellings into your footer text in the hope that the page ranks.<\/p>\n<p><a href=\"http:\/\/www.zuantechnology.com\/blog\/wp-content\/uploads\/dym_590.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-464\" title=\"dym_590\" src=\"http:\/\/www.zuantechnology.com\/blog\/wp-content\/uploads\/dym_590-300x152.jpg\" alt=\"\" width=\"300\" height=\"152\" \/><\/a><\/p>\n<p>Firstly you could go down the route of creating additional domains or profile pages on sites such as Netscape, Squidoo, Myspace etc and starting the link building process in the hope that the site will rank. This seems like a lot of hard work and not a real solution. Recently I was asked by a client about this problem and the solution we came up with was to make use of the internal anchor text on the site. We edited the navigation system to include a site wide<br \/>\nlink to the homepage using the misspelling as the anchor text and<br \/>\nwithin a few days the page ranked number 1.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">Google Bombing<\/span><\/strong><\/p>\n<p>Some really clever SEO types might be thinking about the recent Google bombing algorithm stopping sites ranking from anchor text alone without having the keywords on the page. Because we had the misspelling in the navigation menu on every page, including the homepage, the site neatly bypasses this filter. The key aspect of this site was that the menu was a JavaScript system with a html version in no script tags so adding an extra link that only the search engines would see was easy.<\/p>\n<p>&nbsp;<\/p>\n<p>Thanks &amp; Regards<\/p>\n<p><a href=\"http:\/\/www.zuantechnology.com\/\">Zuan Technologies<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having a domain name that is easy to mistype or misspell is something that a huge number of webmasters have to deal with. Most just sit back and do nothing while some savvy marketers bid on the misspelling with Ad words.<\/p>\n","protected":false},"author":1,"featured_media":579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to rank for Misspellings of your site name - Zuan Technologies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zuantechnologies.com\/blog\/how-to-rank-for-misspellings-of-your-site-name\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to rank for Misspellings of your site name - Zuan Technologies\" \/>\n<meta property=\"og:description\" content=\"Having a domain name that is easy to mistype or misspell is something that a huge number of webmasters have to deal with. 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