{"id":4693,"date":"2020-09-16T15:56:27","date_gmt":"2020-09-16T15:56:27","guid":{"rendered":"https:\/\/www.zuantechnologies.com\/blog\/?p=4693"},"modified":"2020-12-21T06:49:11","modified_gmt":"2020-12-21T06:49:11","slug":"re-target-facebook-instagram-dynamic-grocery-product-ads","status":"publish","type":"post","link":"https:\/\/www.zuantechnologies.com\/blog\/re-target-facebook-instagram-dynamic-grocery-product-ads\/","title":{"rendered":"Re-target on Facebook and Instagram With Dynamic Grocery Product Ads!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The benefit of\u00a0<strong><a href=\"https:\/\/www.zuantechnologies.com\/grocery-ecommerce\">dynamic product ads<\/a><\/strong> is that you can minimize the lost conversions at the last stage of the sales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The ads will remind your customers and increase the possibility of a website visitor to return to your website and buy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can highlight your offers, show product reviews, and about delivery time or other key points to your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>What Are Dynamic Product Ads?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4781\" src=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/09\/inner-pages3-7.jpg\" alt=\"\" width=\"512\" height=\"340\" srcset=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/09\/inner-pages3-7.jpg 512w, https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/09\/inner-pages3-7-300x199.jpg 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.zuantechnologies.com\/grocery-shopping-software-web-mobile-app\">Dynamic product ads<\/a> <\/strong>will target customers who visit your website and leave before completing the purchase. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is very important to target them and boost your conversion.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With dynamic product ads, you can customize a tailor-made ad for each person with the products they see on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> They\u2019ll get notifications of these ads on their <strong><a href=\"https:\/\/www.zuantechnologies.com\/blog\/how-effective-is-facebook-advertising\/\">Facebook and Instagram<\/a><\/strong> feeds the next time they log in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These ads will be the most profitable Facebook ads that you run, so it\u2019s important you set everything correctly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can follow these steps to get your own dynamic product ads up and run within time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>1. Set Up Facebook Pixel Events<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The Facebook pixel helps your dynamic product ads campaign to serve the right ads to the right audience in time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a snippet of code that tracks the events (different actions) on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People get re-target on Facebook and Instagram With<strong> <a href=\"https:\/\/www.zuantechnologies.com\/blog\/grocery-delivery-apps-uplift-physical-grocery-store-covid-19\/\">Dynamic Grocery Product Ads<\/a><\/strong><\/span><strong> website. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to set up the pixel and ensure it tracks correctly. If you fail it\u2019s not possible to get your dynamic ads work correctly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Three Facebook pixel events are important for dynamic ads:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Purchase<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Add to Cart<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">View Content.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you install pixel event codes on your site, you can check the events by using a free Chrome browser plugin called<strong> Facebook Pixel Helper.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Once you install the plugin, a pixel logo icon will appear in your browser toolbar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You want to check the website, click the Facebook Pixel Helper icon, and you can check the events firing on that page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tip: Disable your ad blocker while using this plugin or else your pixels will not work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>For example<\/strong>, On an Add to Cart page, \u201cThe green checkmark indicates the pixel is firing correctly\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you expand the Add To Cart field, you can find more information about your website passing on to Facebook to get your dynamic product ads work correctly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>2. Create a Product Feed<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A product feed is essential because it contains all of the information of your website that Facebook needs to know about your products. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This information includes:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Product descriptions<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Number of products in stock<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Sizes in stock<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Condition<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Price<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Image link<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Shipping<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All the information about your products will allow Facebook to dynamically fill your ads with this information when people view your products. It\u2019s a smart way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right method for product feeds depends on what system your website is made from and what plugin to use to create the feed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>The most common eCommerce platforms and the plugins you need to use are as follows,<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b><img decoding=\"async\" src=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/09\/inner-pages-5.jpg\" alt=\"Re-target on Facebook and Instagram With Dynamic Grocery Product Ads!\"\/><\/b><\/p>\n<h4><b>Shopify<\/b><\/h4>\n<p><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you have a Shopify store, you will have two plugin options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Product Feed by Flexify is free and works great for any ecommerce store with less than 100 products.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">All you have to do is to install the plugin into your Shopify store, and then your feed can be created.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have more than 100 products, you can switch to Pixel Perfect (which costs $14.99 per month).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both apps are more or less the same, but Pixel Perfect will be more reliable for bigger stores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><b>WooCommerce<\/b><\/h4>\n<p><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you have a WordPress store (WooCommerce), you get PixelYourSite to set up the pixel and event tracking. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to upgrade to the Pro version when you install the plugin. It costs $80 per year and worth every penny.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><b>Product Feed Link<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your product feed gets complete (except for the manual feed), you\u2019ll receive a link looking like this:<strong> <a href=\"https:\/\/www.zuantechnologies.com\/grocery-ecommerce\">www.zuantechnologies.com\/product\/grocery-ecommerce<\/a><\/strong><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> You can add this link to Facebook Business Manager and then Facebook can pull the data from the feed into the system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>3. Set Up a Facebook Catalog<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to create a Facebook catalog that contains information for the items you need to advertise in your Facebook ads. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The catalog can be used for dynamic products and also for carousel ads, collection ads, or any ads wherever you need to display your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><b>What are the benefits of a Facebook catalog?<\/b><\/h4>\n<p><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can track the products you sell and use them seamlessly with your ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It allows you to target ads to people who have shown interest in your business through dynamic ads in the past.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can show your inventory collection to people in a full-screen experience on mobile (collection ads).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><b>Create the Catalog<\/b><\/h4>\n<p><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To create a catalog, open Facebook Business Manager, click into the three lines on the top left to open the menu, and then select Catalogs under Assets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the Catalog Manager page, you need to click Create Catalog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Select the relevant catalog type and click Next.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>For<\/b> <b>example<\/b><span style=\"font-weight: 400;\">, select<strong><a href=\"https:\/\/www.zuantechnologies.com\/blog\/start-online-grocery-delivery-business-supermarket-lockdown-4-0\/\"> E-commerce.<\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Following that select your business name from the drop-down menu, add a name for your catalog, and click Create.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will receive a message that your catalog is created. Click View Catalog to open the Catalog Manager homepage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><b>Connect an Event Source<\/b><\/h4>\n<p><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is an important step to connect an event source that basically tells to the catalog which Facebook pixel to use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><b>Click the Connect Event Source button.<\/b><\/h4>\n<p><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the pop-up window, select the relevant Facebook pixel for your project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now you have created the product catalog up and you can move to build your campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>4. Set Up Your Facebook Dynamic Product Ads Campaign<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create your campaign, open Ads Manager and Create.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the next screen, click Select Quick Creation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4783\" src=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/09\/inner-pages2-8.jpg\" alt=\"Re-target on Facebook and Instagram With Dynamic Grocery Product Ads!\" width=\"512\" height=\"340\" srcset=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/09\/inner-pages2-8.jpg 512w, https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/09\/inner-pages2-8-300x199.jpg 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the parameters window, you can name your campaign and select Auction as the buying type. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choose Catalog Sales as the campaign objective and choose the catalog you need to promote.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then you can name your ad set and ad, click Save to Draft.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">At this point, you can change the budget optimization. Turn on the Budget Optimization slider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can set your campaign budget depending on your website visitors daily. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In this case, your audience size will be bigger and you can increase the budget to reach as many of these people as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After this click the small arrow at the top right and select Close in the pop-up window.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You have done editing the campaign section; you\u2019re now ready to set up the Ad Set level. Click the Ad Sets tab.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Select the checkbox and click the pencil icon on the right. In this screen you will find the audience options section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re ready to create ads now. Click Close in the pop-up and then click the Ads tab.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Select the ad name checkbox and click the pencil icon on the right-hand side to display the ad options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the Ad, first select your Facebook page. To show the ads on Instagram, select your Instagram account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under Creative, select Ad With Multiple Images in a Carousel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you create a dynamic ad, the product images from your website will be collected automatic and you can choose the information about the product you need to show in your ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You get a number of options to customize your ad.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here, you can add text to your ad, select the information from your dynamic feed, and choose your call-to-action button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to test a few different things to check what works for your business and audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To target people based on particular products of your website, carousel ads is the best option to choose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can showcase the product&#8217;s history that person has viewed on your website from the beginning.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Depending on your products, you can test single image ads vs. carousels to see what works best for your brand.<\/p>\n<p><span style=\"font-weight: 400;\">I suggest you to use more aggressive copies here than in previous steps to remind your target audience that the products they showed interest previously are still available.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scroll down and make sure your Facebook pixel is selected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you <\/span><span style=\"font-weight: 400;\">ready? Then click Publish.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your ads will be under review now and get published shortly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>Wrapping up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide will work great for an ecommerce business, but depends on your market, products, and target audience; appropriate for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I recommend you to get your <strong><a href=\"https:\/\/www.zuantechnologies.com\/grocery-shopping-software-web-mobile-app\">dynamic grocery product ads<\/a><\/strong> from<strong> <a href=\"https:\/\/www.zuantechnologies.com\/grocery-ecommerce\">Zuan\u00a0Technologies<\/a><\/strong>, the best <strong>ecommerce grocery solution provider in Chennai.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">We test some new options with a fresh campaign to see what works best for you.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Still confused about dynamic product ads? <strong><a href=\"https:\/\/www.zuantechnologies.com\/contact\">Contact us today!<\/a><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">And sit back relax by doubling your business with the ease of dynamic grocery product ads!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The benefit of\u00a0dynamic product ads is that you can minimize the lost conversions at the last stage of the sales. &nbsp; The ads will remind your customers and increase the possibility of a website visitor to return to your website and buy. &nbsp; You can highlight your offers, show product reviews, and about delivery time [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[764,422],"tags":[964,960,970,961,969,962,966,965,963,967,968],"class_list":["post-4693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-social-media","tag-dynamic-grocery-product-ads-website","tag-dynamic-product-ads","tag-ecommerce-development-company","tag-facebook-ads","tag-facebook-dynamic-product-ads-campaign","tag-facebook-pixel","tag-facebook-pixel-helper","tag-free-chrome-browser-plugin","tag-retarget-on-facebook-and-instagram","tag-shopify","tag-woocommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Re-target on Facebook and With Dynamic Grocery Product Ads!<\/title>\n<meta name=\"description\" content=\"Learn how 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