{"id":4928,"date":"2020-12-08T08:41:39","date_gmt":"2020-12-08T08:41:39","guid":{"rendered":"https:\/\/www.zuantechnologies.com\/blog\/?p=4928"},"modified":"2021-01-12T13:47:10","modified_gmt":"2021-01-12T13:47:10","slug":"15-mcommerce-trends-in-ecommerce-that-improve-mobile-engagement","status":"publish","type":"post","link":"https:\/\/www.zuantechnologies.com\/blog\/15-mcommerce-trends-in-ecommerce-that-improve-mobile-engagement\/","title":{"rendered":"15 MCommerce Trends in Ecommerce that improve Mobile Engagement"},"content":{"rendered":"

Building a mobile commerce app for e-commerce is one of the best options to improve mobile engagement. That\u2019s because <\/span>e-commerce mobile apps<\/span><\/a> convert customers higher than e-commerce websites.\u00a0<\/span><\/p>\n

But simply launching a mobile commerce app will not make your desired goal successful. However, Top ecommerce apps on the market have followed certain trends, which improve mobile engagement, customer experience, drive sales, and increase conversions.<\/span><\/p>\n

If you have already created an app, or in the development process, no matter what, implement the right trends to lead success, profits, and customer engagement.<\/span><\/p>\n

Here, you\u2019ll find the top 15 mobile commerce trends, that every e-commerce and m-commerce app should have for better mobile engagement.<\/span><\/i><\/p>\n

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1. Push Notifications<\/b><\/h2>\n

The significance of mobile commerce apps is to have seamless communication with app users. You don\u2019t get this opportunity with the desktop website or mobile site.\u00a0<\/span><\/p>\n

With the push notifications app messaging option, you can send information to the right person at the right time which can boost your sales.\u00a0<\/span><\/p>\n

Push notifications work similarly to email marketing campaigns, which allow online retailers to send product updates, discounts, promotions, and offers.<\/span><\/p>\n

If you wish to run a flash sale, a push notification can be your best find. Also, <\/span>you can promote new products or services using push notifications<\/span><\/a>. You can tell your users that it\u2019s a limited offer and grab their attention.<\/span><\/p>\n

Many companies send order notifications to customers using it. For example, you can send \u201corders for delivery\u201d messages to your customers on the delivery date.<\/span><\/p>\n

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2. Location Tracking<\/b><\/h2>\n

A report says that 26% of app users find push notifications optimized for their location useful. Furthermore, 53% of users are ready to share their location while using mobile apps.<\/span><\/p>\n

You can take advantage of this mobile commerce marketing strategy to improve your sales. There are multiple options available to track a user’s location in mobile apps.<\/span><\/p>\n

If you have physical stores in your preferred locations, you can use store locator features for real time app tracking. Customers will find the stores in the nearest locations using this feature easily.<\/span><\/p>\n

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3. User Profiles<\/b><\/h2>\n

The ultimate <\/span>advantage of mobile commerce apps<\/span><\/a> is, it allows customers to make purchases by logging into their profile.<\/span><\/p>\n

This feature is beneficial for customers as well as electronic commerce business owners. If you\u2019re a startup, then you can analyze your customer behavior using mobile apps easily. By analyzing, you can suggest relevant products according to their past shopping history.\u00a0<\/span><\/p>\n

RELATED READS:\u00a011 Practices of m-commerce to Improve your CRO<\/a><\/p>\n

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4. Social Media Integration<\/b><\/h2>\n

You can add your Facebook and Instagram links in your mobile app which helps customers to keep up to date with your business.\u00a0<\/span><\/p>\n

By using social media platforms, you can redirect customers to shopping apps and still make the purchase.<\/span><\/p>\n

Social media integration is one of the powerful tools in the eCommerce platform that helps businesses to save time in marketing. For example, if you have a YouTube Embed Plugin,\u00a0 then eventually all the uploaded videos in your YouTube channel will get posted in your app automatically.<\/span><\/p>\n

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5. Discounts and Promotions<\/b><\/h2>\n

Every customer likes great deals and discounts while purchasing, it\u2019s a great option for businesses to promote their apps using offers. If you\u2019re offering great deals for your customers, they will surely download your app and that\u2019s how the conversion rate increases.<\/span><\/p>\n

According to a business to consumer b2c retail sales survey, 65% of customers downloaded e-commerce applications to get exclusive offers and deals.<\/span><\/p>\n

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6. Customer Loyalty Program<\/b><\/h2>\n

There is nothing like mobile apps to generate customer loyalty programs successfully. These programs can be worthy for both existing top brands and businesses starting from scratch. A mobile commerce app helps customers to track their loyalty updates in profile.<\/span><\/p>\n

You have any number of ways to implement loyalty programs, to name a few as follows, you can give rewards to customers based on their past purchases. This in turn will create a long-term relationship with your customers.<\/span><\/p>\n

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7. Lots of Payment Options<\/b><\/h2>\n

The main important thing to understand in mobile commerce is that not everyone will have a Visa or Mastercard. Even if the customer has those cards, it\u2019s better to provide multiple payment options.<\/span><\/p>\n

Every <\/span><\/i>ecommerce mobile app<\/span><\/i><\/a> must offer these payment and mobile banking options,<\/span><\/i><\/p>\n