{"id":4940,"date":"2020-12-11T11:37:46","date_gmt":"2020-12-11T11:37:46","guid":{"rendered":"https:\/\/www.zuantechnologies.com\/blog\/?p=4940"},"modified":"2020-12-18T06:06:09","modified_gmt":"2020-12-18T06:06:09","slug":"9-trends-of-mcommerce-to-boost-ecommerce-apps","status":"publish","type":"post","link":"https:\/\/www.zuantechnologies.com\/blog\/9-trends-of-mcommerce-to-boost-ecommerce-apps\/","title":{"rendered":"9 Trends of MCommerce to Boost Ecommerce Apps"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Mobile technology has changed the way we live. Nowadays, we can\u2019t see humans without smartphones in their hands. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result of the increase in mobile phone users, we can see mobile commerce trends evolving every day.<\/span><\/p>\n<blockquote>\n<ul>\n<li><span style=\"font-weight: 400;\">By 2021, reports say 54% of e-commerce revenue will be made using mobile devices.\u00a0<\/span><\/li>\n<\/ul>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">However, most of the websites and online stores are adapting mobile-responsive, access via mobile devices. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But these statistics don\u2019t prove to you that businesses are mobile-ready, still 12% of customers only agree mobile shopping is easy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MCommerce will rise frictionless and makes shopping even more creative in 2021. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because customers expect seamless and better mobile experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, MCommerce brands follow several trends to combat the growth in this mobile space. We have listed the top 9 mobile commerce trends that will rule in 2021.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>#1. Effective Personalization<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4952\" src=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/12\/inner-pages3-18.jpg\" alt=\"mcommerce.png\" width=\"512\" height=\"340\" srcset=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/12\/inner-pages3-18.jpg 512w, https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/12\/inner-pages3-18-300x199.jpg 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As mobile users are convenient with a personalized experience, they will get similar experience via your e-commerce apps. <\/span><\/p>\n<blockquote>\n<ul>\n<li><span style=\"font-weight: 400;\">Research by Accenture reports that 43% of customers prefer companies that provide personalized mobile experiences.\u00a0<\/span><\/li>\n<\/ul>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Therefore, ecommerce mobile apps must provide effective personalization in\u00a0<\/span><a href=\"https:\/\/www.zuantechnologies.com\/blog\/15-mcommerce-trends-in-ecommerce-that-improve-mobile-engagement\/\"><span style=\"font-weight: 400;\">mobile commerce strategy to offer a better customer experience.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This personalization includes product offers, promotions, discounts and etc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-commerce retailers can start by analyzing demographics, past searches, kind of mobile devices customers use, and also you will find personal information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By providing Personalized experiences, you are more likely to rise customer satisfaction, boost conversions, and consumer loyalty.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>#2. Customer Support<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4951\" src=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/12\/inner-pages2-17.jpg\" alt=\"mcommerce.png\" width=\"512\" height=\"340\" srcset=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/12\/inner-pages2-17.jpg 512w, https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/12\/inner-pages2-17-300x199.jpg 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Most of the e-commerce stores offer chatbots, voice search or online automated customer support services. <\/span><\/p>\n<blockquote>\n<ul>\n<li><span style=\"font-weight: 400;\">A recent study shows 85% of all customer service interactions are handled without humans.\u00a0<\/span><\/li>\n<\/ul>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">Every e-commerce small business should include this mCommerce strategy in 2021 to offer better customer support. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This automated customer support is beneficial for mobile users, make sure to provide fast and reliable support. Now, chatbots have become integral m-commerce Trends in 2021.<\/span><\/p>\n<blockquote><p>RELATED READS:\u00a0<a href=\"https:\/\/www.zuantechnologies.com\/blog\/10-ways-chatbots-can-transform-real-estate-business\/\">10 Ways Chatbots can transform your Real Estate business<\/a><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<h2><b>#3. Cryptocurrency<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Most of the e-commerce business owners are not aware of Cryptocurrency. But many customers and brands have come forward to know about this trend. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By 2021, cryptocurrencies will dominate online conversations and debates. Multiple cryptocurrency options are accepted by online or offline businesses today.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-commerce stores should offer payment options like Bitcoin for mobile shoppers. This helps them to complete online transactions fast, and attract new customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>#4. Augmented Reality<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A few years back, AR was a futuristic thing, but today many brands have adapted AR to attract consumers, and it has become a part of their\u00a0<\/span><a href=\"https:\/\/www.zuantechnologies.com\/blog\/7-ways-of-mcommerce-business-to-make-revenue\/\"><span style=\"font-weight: 400;\">mCommerce and mobile marketing strategy.\u00a0<\/span><\/a><span style=\"font-weight: 400;\">E-commerce apps can display their products in familiar locations for customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AR apps allow customers to virtually test the products, like how they look, work, and basic functionality, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s the best eCommerce Trends for mobile devices, make use of this opportunity to uplift your e-commerce businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example,\u00a0<\/span><a href=\"https:\/\/www.ikea.com\/in\/en\/\"><span style=\"font-weight: 400;\">IKEA offers AR and VR technology for its online shoppers<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>#5. Omni-Channel Support<\/b><\/h2>\n<blockquote>\n<ul>\n<li><span style=\"font-weight: 400;\">Harvard Business studies revealed that 7% of fourty five thousand buyers were online-only shoppers.<\/span><\/li>\n<\/ul>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">While 73% of buyers use multiple channels.\u00a0<\/span><span style=\"font-weight: 400;\">The Omni-channel mobile commerce experience is one of the most needed choices for increasing revenue by 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Modern shoppers expect seamless shopping experiences regarding time, location, or reasons for shopping.<\/span><\/p>\n<blockquote>\n<ul>\n<li><span style=\"font-weight: 400;\">As data shows,\u00a0 89% of user retention is strongly experienced by e-commerce using Omni-channel customer engagement.\u00a0<\/span><\/li>\n<\/ul>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">The omnichannel experience is a great option to provide a seamless user experience across multiple devices such as smartphones, PC and laptops, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure your e-commerce app is optimized for all devices and platforms.<\/span><\/p>\n<blockquote><p>RELATED READS:\u00a0<a href=\"https:\/\/www.zuantechnologies.com\/blog\/11-practices-of-mcommerce-to-improve-your-cro\/\">11 Practices of m-commerce to Improve your CRO<\/a><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<h2><b>#6. Easy Checkout<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4953\" src=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/12\/inner-pages-12.jpg\" alt=\"mcommerce.png\" width=\"512\" height=\"340\" srcset=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/12\/inner-pages-12.jpg 512w, https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/12\/inner-pages-12-300x199.jpg 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The seamless checkout process can increase your sales and revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can reduce the cart abandonment rate by providing an easy checkout process in your e-commerce apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason is online shoppers don\u2019t have more time and users will lose interest in the multiple-step checkout process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To deal with such cases, you can offer a simple, and safe checkout process (one-click checkout process) in your e-commerce store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easy checkout process not only reduces your shopping cart abandonment rates but also increases your e-commerce sales conversions.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>#7. Proximity Marketing<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4955\" src=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/12\/inner-pages4-13.jpg\" alt=\"mcommerce.png\" width=\"512\" height=\"340\" srcset=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/12\/inner-pages4-13.jpg 512w, https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2020\/12\/inner-pages4-13-300x199.jpg 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Proximity marketing is applicable to physical stores, which helps to target customers who are within your store radius. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beacons are small devices that help to pass signals through mobile phone\u2019s Bluetooth and target nearby customers to download your mobile app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These mobile notifications can encourage customers to visit your physical or online store.<\/span><\/p>\n<p><a href=\"https:\/\/www.zuantechnologies.com\/blog\/9-benefits-of-using-push-notification-in-mcommerce\/\"><span style=\"font-weight: 400;\">For e-commerce businesses, this notification helps to offer discounts<\/span><\/a><span style=\"font-weight: 400;\">, in-store coupon codes, and drive more potential customers to physical stores which increases their sales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>#8. Optimized Loading Speed\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mobile users expect instant page loading, from their first step in your online store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your e-commerce store lacks fast loading speed, customers will slowly shift to other sites. In order to avoid that, make sure to provide fast loading sites and\u00a0<\/span><a href=\"https:\/\/www.zuantechnologies.com\/blog\/8-mcommerce-gamify-plans-of-business-to-predict-sale\/\"><span style=\"font-weight: 400;\">increase customer satisfaction rates, reduce bounce rates, and boost your sales.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Optimize the speed of your site and make sure to build your site mobile-first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helps your e-commerce store to offer a better user experience for your mobile shoppers using Mcommerce.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>#9. Shoppable Posts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In 2017, Instagram launched Shoppable Posts, which helped companies to sell their products and customers to buy from them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using social media mobile applications like Instagram, e-commerce retail sales can promote their products to customers easily. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whereas Instagram is available in more than 46 countries. Make sure to include these shoppable tags in your mCommerce strategy in 2021.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google, also offers shoppable tags in Google Ads, which helps e-commerce businesses to get traffic, so make sure to optimize your online store too.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Bottom Line\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">MCommerce plays a vital role in e-commerce 2021, ensuring to optimize your online store with a better shopping experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All these mcommerce strategies help to gain more potential customers in real-time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, security and user experience will be much priority for e-commerce retailers, so implement these strategies to your online store and witness better user engagement, traffic, customer conversions, and loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure your mCommerce strategy can offer an Omni-channel experience, if you are looking for a Mcommerce solution then <\/span><a href=\"https:\/\/www.zuantechnologies.com\/mobile-application-development\"><span style=\"font-weight: 400;\">feel free to contact our expert app developers today<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.zuantechnologies.com\/mobile-application-development\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4121\" src=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2017\/03\/mobile-app-development-cta.jpg\" alt=\"mobile app development\" width=\"1000\" height=\"300\" srcset=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2017\/03\/mobile-app-development-cta.jpg 1000w, https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2017\/03\/mobile-app-development-cta-300x90.jpg 300w, https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2017\/03\/mobile-app-development-cta-768x230.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile technology has changed the way we live. Nowadays, we can\u2019t see humans without smartphones in their hands. As a result of the increase in mobile phone users, we can see mobile commerce trends evolving every day. By 2021, reports say 54% of e-commerce revenue will be made using mobile devices.\u00a0 However, most of the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[862],"tags":[],"class_list":["post-4940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mcommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 Trends of MCommerce to Boost Ecommerce Apps<\/title>\n<meta name=\"description\" content=\"The 9 MCommerce Trends That Will Define 2021, As Buying and selling products and services through mobile devices are the new trend. 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