{"id":732,"date":"2012-05-24T14:59:59","date_gmt":"2012-05-24T14:59:59","guid":{"rendered":"https:\/\/www.zuantechnologies.com\/blog\/?p=732"},"modified":"2017-03-20T15:26:58","modified_gmt":"2017-03-20T15:26:58","slug":"steps-for-seo-after-the-penguin-update","status":"publish","type":"post","link":"https:\/\/www.zuantechnologies.com\/blog\/steps-for-seo-after-the-penguin-update\/","title":{"rendered":"Steps for SEO after the Penguin Update"},"content":{"rendered":"

The Penguin update sent a strong message that not knowing SEO basics is going to be dangerous in the future. You have to have the basics down or you could be at risk. Penguin is a signal from Google that these updates are going to continue at a rapid pace and they don’t care what color your hat is, it’s all about relevance.
\n<\/p>\n

 <\/p>\n

\"\"<\/a><\/strong><\/span><\/p>\n

Understand your link profile<\/strong><\/span><\/p>\n

The biggest risk factors are a combination of lots of low quality links with targeted anchor text.<\/p>\n

Learn what makes a good link<\/strong><\/span><\/p>\n

Come from respected brands, sites, people and organizations<\/p>\n

Exist on pages that lots of other sites link to<\/p>\n

Provide value to the user<\/p>\n

Map out your crawl path<\/strong><\/span><\/p>\n

There are few bigger wins in SEO than getting content that wasn’t previously being indexed out there working for you.<\/p>\n

Know about every page type and <\/strong>no index<\/strong> the low value ones<\/strong><\/span><\/p>\n

If you don’t understand the structure of your website you don’t know what *could* be wrong<\/p>\n

Almost never change your URLs<\/strong><\/span><\/p>\n

It’s extremely common to change URLs, reasons like new design, new content management systems, new software, and new apps<\/p>\n

Setup SEO monitoring<\/strong><\/span><\/p>\n

Watch for traffic drops with Google Analytics custom alerts<\/p>\n

Monitor your uptime with services<\/p>\n

Monitor what pages you no index with Meta tags or robots.txt (you would be shocked how often this happens)<\/p>\n

\u00a0Embrace inbound marketing<\/strong><\/span><\/p>\n

Dedicate yourself to improving your website for your users and they will reward you<\/p>\n","protected":false},"excerpt":{"rendered":"

The Penguin update sent a strong message that not knowing SEO basics is going to be dangerous in the future. You have to have the basics down or you could be at risk. Penguin is a signal from Google that these updates are going to continue at a rapid pace and they don’t care what […]<\/p>\n","protected":false},"author":1,"featured_media":733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nSteps for SEO after the Penguin Update - Zuan Technologies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zuantechnologies.com\/blog\/steps-for-seo-after-the-penguin-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steps for SEO after the Penguin Update - Zuan Technologies\" \/>\n<meta property=\"og:description\" content=\"The Penguin update sent a strong message that not knowing SEO basics is going to be dangerous in the future. 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