Keyword research optimized every page of your website, and done some basic link building like setting up business profiles and local profiles and submitted your site to directories.<\/p>\n
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While this is all important you know that that\u2019s just not going to cut it. No matter what industry you are in, the web is a competitive place. Only so many websites can get onto that coveted first search engine results page. So what can you do to really take your SEO up a notch and improve your chances of getting there?<\/p>\n
Below are 3 tactics to implement right now:<\/strong><\/span><\/p>\n 1. Ramp up Your Content Marketing<\/strong><\/span><\/p>\n Content is a huge part of SEO. After all, without content what is there to optimize? Obviously it takes time and resources to create quality content on a regular basis and that\u2019s why many businesses falter in this area.<\/p>\n They either don\u2019t have the manpower, the time, or even the skills to do it right. In order to really be effective it\u2019s important to create a blog and submit content to it daily, submit guest blog posts and articles to industry websites, create videos and upload them to video sharing sites, and create other \u201clink bait\u201d materials such as info graphics and free whitepapers, guides, or E-books.<\/p>\n Content needs to be taken seriously and content writers should be hired or the work should be outsourced to a trusted writer in order to really give your SEO campaign the boost that it needs.<\/p>\n 2. Get Active in Social Media<\/strong><\/span><\/p>\n Social media is no longer just a brand building tool. Social media activity is now a search engine algorithm ranking factor. The search engines rank web pages and web content based on trust and social media signals such as Likes, shares, tweets, +1\u2019s and more establish that trust amongst social media users.<\/p>\n If content is shared frequently, the search engines take note. Of course, in order to achieve these social signals it\u2019s important to create social media accounts and keep them active.<\/p>\n There\u2019s no use in setting up a brand page and then not using it. Use social media to have a conversation with followers and promote content that they will find useful and that they will be willing to share.<\/p>\n While the social media \u201cBig 4\u201d (Facebook, Twitter, LinkedIn, and Google+) are important, there are numerous niche social networks that shouldn\u2019t be ignored. In addition, social bookmarking sites can also drive traffic to your website and build your brand visibility.<\/p>\n