The recent Google Penguin update has made Negative SEO much easier. In case you have not heard of Negative SEO before, here is a little explanation.<\/p>\n
\nGoogle penalizes websites that openly violate its quality guidelines. Called web spam, or \u201cblack hat\u201d techniques, practicing deceptive or manipulative behavior in order to improve search engine rankings is considered wrong and will result in dropped search engine rankings. But what happens when a competitor, aiming to get your site penalized, violates Google\u2019s guidelines on your behalf? This is called Negative SEO, and while it is rare, it is something that can happen.<\/p>\n
Some common Negative SEO techniques<\/span> include site intrusions, content manipulation, and link spamming.<\/p>\n Site Intrusion:<\/strong><\/span><\/p>\n Site intrusion happens when your web server gets hacked. In order to penalize your rankings, hackers install malware or malicious code into your HTML source code.<\/p>\n Google is able to detect these relatively easily, and will delist your site to protect online visitors. The good news is that if you find malicious code and remove it, your site should get re indexed by Google within days or weeks, depending on how popular your website is.<\/p>\n\n