{"id":867,"date":"2012-06-15T14:04:02","date_gmt":"2012-06-15T14:04:02","guid":{"rendered":"https:\/\/www.zuantechnologies.com\/blog\/?p=867"},"modified":"2020-12-15T08:40:50","modified_gmt":"2020-12-15T08:40:50","slug":"ads-integrity-alliance","status":"publish","type":"post","link":"https:\/\/www.zuantechnologies.com\/blog\/ads-integrity-alliance\/","title":{"rendered":"Ads Integrity Alliance"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>\u00a0Working<\/strong><!--<a href=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2012\/06\/ads_integrity_alliance1.JPG.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-868\" title=\"ads_integrity_alliance(1).JPG\" src=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2012\/06\/ads_integrity_alliance1.JPG-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a>--><strong> together to fight bad ads<\/strong><\/p>\n<p style=\"text-align: justify;\">Today StopBadware is announcing\u00a0the formation of an industry partnership to combat bad ads. We\u2019re pleased to be a founding member of the Ads Integrity Alliance, along with AOL, Facebook, Twitter and the IAB.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Since its beginnings in 2006, StopBadware has enabled many websites, service providers and software providers to share real-time information in order to warn users and significantly eliminate malware (such as viruses, phishing sites and malicious downloads) on the web. We believe that the Ads Integrity Alliance can make a similarly important contribution to the goal of identifying and removing bad ads from all corners of the web.<\/p>\n<p>In 2011, Google alone disabled more than 130 million ads and 800,000 advertisers that violated our policies on our own and partners\u2019 sites, such as ads that promote counterfeit goods and malware. You can read more about our efforts to review ads and also see the numbers over time. Other players in the industry also have significant initiatives in this area. But when Google or another website shuts down a bad actor, that scammer often simply tries to advertise elsewhere.<\/p>\n<p>No individual business or law enforcement agency can single-handedly eliminate these bad actors from the entire web. As StopBadware has shown, the best way to tackle common problems across a highly interconnected web, and to move the whole web forward, is for the industry to work together, build best practices and systems, and make information sharing simple.<\/p>\n<p>The alliance led by StopBadware will help the industry fight back together against scammers and bad actors. In particular, it will:<\/p>\n<ul style=\"text-align: justify;\">\n<ul>\n<li>Develop and share definitions, industry policy recommendations and best practices<\/li>\n<li>Serve as a platform for sharing information about bad actors<\/li>\n<li>Share relevant trends with policymakers and law enforcement agencies<\/li>\n<\/ul>\n<\/ul>\n<p style=\"text-align: justify;\">Bad ads reduce trust in the web and in online advertising. The web puts the world\u2019s information at your fingertips and has given everyone a platform to speak, listen, engage and unite. The growth that businesses generate from online advertising has enabled an enormous part of this platform. We think the web is worth fighting for, which is why we strongly support the Ads Integrity Alliance\u2019s efforts to tackle bad actors who seek to damage it.<\/p>\n<p>Posted by Eric Davis, Global Public Policy Manager<\/p>\n<p style=\"text-align: justify;\">[Source: Google Blog]<\/p>\n<p style=\"text-align: justify;\">Thanks to all,<\/p>\n<p style=\"text-align: justify;\"><a title=\"Zuan Technologies\" href=\"http:\/\/www.zuantechnology.com\/\">Zuantechnologies<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Working together to fight bad ads Today StopBadware is announcing\u00a0the formation of an industry partnership to combat bad ads. We\u2019re pleased to be a founding member of the Ads Integrity Alliance, along with AOL, Facebook, Twitter and the IAB.<\/p>\n","protected":false},"author":1,"featured_media":868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[431],"tags":[],"class_list":["post-867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ads Integrity Alliance - Zuan Technologies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zuantechnologies.com\/blog\/ads-integrity-alliance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ads Integrity Alliance - Zuan Technologies\" \/>\n<meta property=\"og:description\" content=\"\u00a0Working together to fight bad ads Today StopBadware is announcing\u00a0the formation of an industry partnership to combat bad ads. We\u2019re pleased to be a founding member of the Ads Integrity Alliance, along with AOL, Facebook, Twitter and the IAB.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zuantechnologies.com\/blog\/ads-integrity-alliance\/\" \/>\n<meta property=\"og:site_name\" content=\"Zuan Technologies\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-15T14:04:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-15T08:40:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2012\/06\/ads_integrity_alliance1.JPG.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"433\" \/>\n\t<meta property=\"og:image:height\" content=\"348\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/ads-integrity-alliance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/ads-integrity-alliance\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/#\/schema\/person\/fc1e4fab91dc1c141c2dc159b5da4bee\"},\"headline\":\"Ads Integrity Alliance\",\"datePublished\":\"2012-06-15T14:04:02+00:00\",\"dateModified\":\"2020-12-15T08:40:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/ads-integrity-alliance\/\"},\"wordCount\":387,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/ads-integrity-alliance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zuantechnologies.com\/blog\/wp-content\/uploads\/2012\/06\/ads_integrity_alliance1.JPG.jpeg\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.zuantechnologies.com\/blog\/ads-integrity-alliance\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zuantechnologies.com\/blog\/ads-integrity-alliance\/\",\"url\":\"https:\/\/www.zuantechnologies.com\/blog\/ads-integrity-alliance\/\",\"name\":\"Ads Integrity Alliance - 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