{"id":931,"date":"2012-06-28T13:08:47","date_gmt":"2012-06-28T13:08:47","guid":{"rendered":"https:\/\/www.zuantechnologies.com\/blog\/?p=931"},"modified":"2020-12-15T08:39:00","modified_gmt":"2020-12-15T08:39:00","slug":"importance-of-google-local-pages","status":"publish","type":"post","link":"https:\/\/www.zuantechnologies.com\/blog\/importance-of-google-local-pages\/","title":{"rendered":"Importance of Google+ Local Pages"},"content":{"rendered":"

One of their recent changes replaced Google Places pages with Google+ Local pages. This is an important change for local businesses. Don\u2019t worry, if you already had your Google Places page set up, that information has been transferred to your Google+ Local page. However, Google+ Local offers more features than you experienced with Google Places.<\/p>\n

The biggest change? Because Local is part of the Google+ social network, Local pages are built to be much more social. So, if you are to take full advantage of Local, you\u2019ll have to become engaged in Google+. Companies who are active in Google+ will most likely enjoy more positive local rankings than those who don\u2019t.<\/p>\n

Aside from expanded reputation-building capabilities, Google+ Local will provide another very important difference from Google Places: Google+ Local pages are indexed by the Google search engine. That means optimizing your Google+ Local page is critical.<\/p>\n

Here are some tips for doing just that.<\/p>\n

\"Google+<\/a>
Google+ Local pages<\/figcaption><\/figure>\n

Optimizing Your Google+ Local Page<\/strong><\/span><\/h3>\n

Join Google+<\/strong><\/span><\/h4>\n

If you haven\u2019t already joined Google+ and created a page for your business, do it now. Google+ Local is connected to Google+. You\u2019ll only get the social authority benefits of Local if you engage with users on Google+.<\/p>\n

As with Facebook and Twitter, you can utilize Google+ for building relationships with your target audience. Once you have gained their trust, they will share your information with their friends. This could result in more foot traffic for your business as well as many positive reviews.<\/p>\n

Add Your Google+ Local Page to Your Website<\/strong><\/span><\/h4>\n

In addition to linking to Google+ on your website, you should also link to your Google+ Local page. This will help you drive traffic to your Local page as well as your Google+ business page.<\/p>\n

Linking to your Google+ Local page will also benefit your efforts for local SEO.<\/p>\n

Optimize Your Page\u2019s Content<\/strong><\/span><\/h4>\n

The content of your Google+ Local page should be optimized with the same techniques as your Google Places page was. That includes the following:<\/p>\n