Every entrepreneur’s goal is to improve the sales of their business and to gain customer retention in a fast turnaround time. For this, a few years ago, they used tons of advertisements, flyers, brochures, and catalogs to increase their sales. But now, can you believe that just having a mobile app helps businesses find multiple growth opportunities and generate hefty revenues? If you are uncertain, then scroll down to know-how.
- Today smartphones invaded every sphere of human life and business. According to Adweek, 35% of smartphone users check their phones more than 50 times a day.
- SO, if you’re not having a mobile app for your businesses, then you are losing out the chance to discover the potential customers to improve your sales.
- Therefore, if you’re an entrepreneur who doesn’t believe mobile apps can improve your business sales. Then, this article is for you!
The Value of Mobile Apps For Business of Any Size
The days are gone, when small companies believe mobile apps were only for big-name brands like Bank of America, Harrods, and Walmart.
However, in the modern technology world, this misconception has been broken completely when relatively small startups like Airbnb and Uber took center stage for mobile businesses.
Further, the triumph of Airbnb and Uber says that endless business sales can be achieved by the tiny icons on the customer mobile screen.
In the digital era, one thing business of any size must understand is -the purchasing psychology and strategies of consumers. Today in the fast-paced world, consumers want information about products or services or companies immediately at their fingertips.
Below is a graph that shows how most businesses utilize their mobile app to increase customer service and foster customer loyalty.
If you realize, you don’t have a stronger online presence to improve your business sales. A mobile app development company builds mobile apps on both iOS and Android and thus helps businesses of any size to target customers globally.
So, without delay, let’s discuss, what are the other reasons that mobile apps can improve your business sales.
Top Reasons Business Must Invest in Mobile Apps
Mobile apps often offer a variety of benefits to businesses to increase business sales, customer base as well as the engagement. Here, are some of the reasons that demonstrate the importance of developing a mobile app for your company.
It Improves Customer Loyalty:
Compared with the traditional website, companies having mobile apps are more likely to increase their business sales.
I don’t mean that companies with websites cannot increase their sales, but along with a mobile app, you can build an instantaneous and direct relationship with your customers and gain their loyalty.
In the modern age, starting from kids to teenagers to adults, everyone holds a smartphone in their hands. Therefore, having a mobile app, easy for them to find the exact product whenever they want with the simple buying option using their mobiles.
Therefore, it is an agreeable fact that mobile apps tend to be more accessible and interactive than a traditional website to improve the sales of your business.
Improves Customer Engagement:
Your mobile app is an added channel to deliver seamless customer service. Here, the customers can download your app from the play store quickly and connect with your business to cater to their needs.
At the same time with an increased connection to customers, they feel more engaged with your brand. This eventually helps in increasing the sales and revenue of your business.
Moreover, mobile apps allow you to resolve customer queries quickly and make the customer service a simpler and more efficient process for businesses.
You can send Push Notifications:
Push notifications are an excellent way to remind and entice your customers to make a purchase on what they love.
Through the push notification feature in your mobile app, you can also promote your new products or services to your frequent buyers according to their recent purchase or interest to retain them as loyal customers.
On the other hand, you can also make them aware of the offers or discounts that you’re providing right now.
Thus, giving them a platform to directly interact with your company and making them feel included and valued. All this eventually helps in generating more traffic and sales.
It Helps in Retargeting:
Retargeting is one of the best ways to increase the sales of your business.
It helps you in gaining new customers or retain your loyal customer by asking them to purchase more products.
Further, if your app is already installed by customers, you can even show the already viewed products or services on social networks, third party mobile apps, mobile search, and websites.
In this way, you can also monitor the performance and results of your retargeting strategies to improve sales.
The data collected using retargeting strategies may prove highly valuable to a business that wants to know what kind of content the audience is looking for.
Eventually, the measurement of more data can help companies meet customer expectations and create a more relevant buying experience.
It provides a Personalized Shopping Experience:
You should also understand one thing, today most of the businesses known the importance of developing a mobile and created a one to uplift their business.
Therefore, to stand out from the crowd, it is important to provide a seamless and valuable experience for the user.
Inbuilt mobile app software makes the collection of user data easier and personalizes the shopping experience to each individual user.
For example, you can send a notification if an item on a user’s wishlist is back in stock or the price has decreased than before.
Therefore, with the mobile app, you can improve the sales of your business by doing advertising, reaching customers with direct interaction, and collecting user data is easier and more focused than when operating on a mobile website.
Build a Mobile App with Features that Increases Your Business Sales
The above reasons could have provoked you to develop a new mobile app to enhance your business. If yes, then develop a mobile app that is appealing to users, your design should include some key features.
Consumers often respond to intuitive design that makes their experience smoother, faster, and easier, not more complex. Keeping this in mind, here are some tips to create an effective app.
Simplicity is the most important part of any app. It creates a competitive advantage when onboarding users. Therefore, any users using your app should have a seamless experience, not complex and frustrating.
If your app is too complicated and you’re redirecting your users constantly without providing proper information, then instantaneously people will delete your app and move on to your competitor.
So, try to provide a seamless experience for users by the following simplicity as a key to creating a better app.
Quick Loading Time:
Loading time is another paramount key feature in a mobile app that can validate whether your users can keep or delete your app.
According to the study, it is confirmed that an app should not take more than 2 seconds to load or you will lose your customers.
Therefore, it is now understood, people do not want to be waiting for a service you are offering them more than a sec, particularly when there are other apps similar to yours.
So, optimize your mobile app accordingly to retain your customers.
Social Media Integration:
Social media networks have become a popular tool for communication and collaboration.
So, it is important for the business to take advantage of this amazing technology by providing the app users the ability to share the content and images they have just read or the item they just purchased with their online communities.
Offering social media integration is also another fun and easy way for your customers to market your product to new users in a great advertising tactic.
Integrating Payment gateway solutions is crucial for every successful mobile app. Payment gateways like PayPal will create a secure and fast checkout process for customers.
This guarantees your users that your site is legitimate and creates a secure and easier way to buy your product. Further, you don’t want your payment gateway to take a long period to load and provide people time to reconsider what they are buying.
Asking customer feedback is a vital feature to incorporate in your app. This allows customers to give their opinion on your services and products they purchase and makes the user feel valued and included in the update process.
On the other hand, it also acts as social proof and creates trust upon you for other new users before making a purchase from you.
From the above discussion, you must have understood how important it is to develop a mobile app to boost the brand, make your services more accessible, and increase the sales of your business.
So, if you have decided to build a mobile app, I recommend you to built apps on both Android and ios platforms. Both these platforms are popular rather and developing your app on these platforms can reach a relatively large number of people.
Furthermore, M-commerce is becoming popularly in demand and competitive. So, what are you waiting for? Now is definitely the time to consider developing a mobile app from the reputed mobile app development company, to boost sales and to stay up-to-date with your competitors.