Recently, mobile phone users have exploded around the world. They find mobile devices are easier to use, convenient, and have fun at any time. That’s why to increase customer loyalty, mobile application development for small businesses is considered so important in 2020.
- As per the report, Global m-commerce revenue is also expected to reach $3.56 trillion by 2021 – with an average y-o-y rate of 33.8%.
- Furthermore, it is depicted that 79% of smartphone users have made a purchase online using their mobile devices in the last 6 months.
Thus, mobile applications have changed the way you do business. It is considered a highly effective business tool.
Therefore, every small business to expand your reach while delivering both massive and relevant exposure to the brand. It’s very important to have a mobile application.
Now, you may also question me that “I already have a Mobile-friendly Website, then Why Do I Need a Mobile App”?
Yes, of course, it’s a great question. However, the days are gone when users use the browser to search websites for information.
Today in the fast-paced environment, they need everything personalized and fast. Therefore, users largely prefer to download the mobile app and perform all the activities through those apps.
Furthermore, let’s look at some of the functionality and advantages of both mobile websites and mobile apps.
Advantages of Both mobile Websites and Mobile apps.
However, it’s a common question for SMEs with limited resources and budgets. But here are some great answers that satisfy you.
The Marketing Objective of having a mobile website is to attract new customers.
Furthermore, here to look at your website, a user should open a browser and enter the website URL
Here, the user interaction will be like visiting your website and exists after completes an activity.
One of the best things about the mobile website is, it is more responsive to search queries.
When having a mobile app for your business, you start Creating loyal customers
Here, to visit your site, a person just tap an icon on a smartphone screen
Therefore, the user-interaction will be open, two-way and ongoing; push notifications enable on-demand communication
The long-term benefit you leverage with the mobile app is Engagement, loyalty, and ease of use. App “lives” on the user’s device.
So, Without delay, let’s know why a business owner, you can’t afford to ignore its benefits.
Below are some of the extra-added benefits that your small business can leverage only if you have a mobile application.
Benefits of Mobile Application Development for Small Business!
Increase Customer Engagement:
This is one of the foremost important benefits of mobile apps for small businesses.
It helps in creating an immediate marketing channel between businesses and their customers. Thus, allowing direct and effective communication.
Moreover, with your mobile app, you’ll install and send push and in-app notifications to as many purchasers as possible. So, that your target audience can buy your product any time.
Besides, your notifications carry important and relevant information, then customers will get attached and become loyal to your brand and can choose your offerings whenever they’re in need of it.
Another important advantage of mobile apps is that it improves small business accessibility.
It allows small businesses to be ready to send notification about what’s new or what has changed in your services or your products.
It also equally allows businesses to be ready to build a robust relationship with customers which might allow the event of a real customer base and powerful loyalty.
Businesses can also establish strong relationships by offering special discounts for old customers all within the mobile app.
Provide Value for Customers:
Mobile apps make it possible for you to digitalize any loyalty program that you simply could also be offering your customers.
Instead of employing the old-collection card, you’ll make it possible for your customers to receive their rewards via the mobile app.
The results of this may be greater downloads and more return customers.
Transforming the Retail Experience:
Having a “small business mobile application” helps in transforming the retail experience.
Thus, enabling retailers to stay in front of the customer expectation through the delivery of unique customer experience.
Additionally, mobile apps help in driving a digital process and model which might invariably hamper on store cost and increase profitability.
There are numerous businesses that are built and based mainly on mobile apps. This helps to scale back the overhead cost related to the standard brick and mortar establishment.
Build Brand Awareness and Recognition:
Mobile apps for your business are a one-stop-solution because it provides all relevant information associated with your business and brand.
Moreover, it helps you in demonstrating your products and services 24/7 in front of the audience’s eye. This, in turn, boosts your sales growth.
Thus, Mobile apps for small business can significantly contribute to increasing your brand presence.
Hence, to get the advantages of mobile apps for brand awareness, all you have to do is to “build a mobile app” that’s interactive and branded and also provides great features that your customers will like.
It is important as a business to accustom your customers together with your product and/or services. The more you get your customers involved in your product/services via your mobile app, the more likely or inclined they’re going to be to buy it.
This is often called effective frequency in advertising. As a rule of thumb hearing and/or seeing your brand a minimum of 20 times is what is going to get your noticed.
Stand Out from the Competition:
Today, mobile apps for small businesses are still rare and this is often where you’ll make a difference and take an enormous leap.
Hence, by offering mobile app service in your small business you’re bound to stand out from the competition.
This may delightfully surprise your customers, who are going to be blown away by your forward-thinking approach.
Cultivate Customer Loyalty:
With the number of noise out there such as Facebook ads, coupons, flyers. email marketing etc. It’s easy for small businesses to lose hold of your customers.
As the immense amount of advertising out there can easily distract your buyers and who can easily lose focus.
Therefore to answer this problem is, you should use a marketing technique that will create a real and sincere reference to customers.
This marketing technique should be one that will make loyal lovers of your product and/or services. Mobile apps have the capacity of making strong customer loyalty.
Unique Services and Payment:
Mobile apps have bought different features that match several numbers of industries.
For example, if you’re within the industry, e.g. salon, healthcare, online food retail, spa, etc, your mobile app is often helpful for your target customers to book an appointment, visiting time, price.
Then, the push notification is often to remind them or update them on their appointment.
On the other hand, mobile payment is now really becoming a popular means of creating payment nowadays.
Hence, both small and large scale businesses can combine payment options into their mobile app which might be ready to receive direct payment via credit and debit cards.
Moreover, these payment platforms are user-friendly, fast, and secure.
Easily Get Connected with Social Media Audiences
Most of the mobile apps automatically engage the end-users to the business’s social media channels by allowing users to check-in through their social credentials.
This in turn provides an immense opportunity to remain connected to your target audience.
Moreover, running a startup or small business, it’s very important for you to move on different social platforms as most of the people are active in social media.
This increases your visibility and online presence.
You can Easily Track Valuable Analytics
Tracking valuable business analytics is one of the highest advantages of getting a mobile app for your business.
Here, you can collect data on your business growth through mobile apps for further analysis. For example: if you’re running a tourist business, you can track analytics such as the number of tourists, time spent on each a part of the app, most viewed products, and lots of other elements.
Hence, tracking down the Analytics data allows you to understand user behavior with your mobile app.
This helps you to strengthen your user experience.
Moreover, knowing your clients and satisfying them accordingly is the key to success in any industry.
I hope, now you understood how important “mobile application development for small businesses”. Starting from brand awareness to engagement, customer loyalty, recognition, and a lot more you gain through “mobile app application development”
Note: While big companies are launching mobile apps, it is still a rare phenomenon for smaller companies to have mobile apps. This step takes you miles ahead of your competitors. Your customers will appreciate your attempt to stay updated on technology.
Are you got a Mobile App Project in Mind?
If you have ideas in your mind then don’t leave them into the pipeline. Let’s change them into Mobile Apps. contact our “top mobile app development company in Chennai“. We are a team of professional and expert developers that can help you in app development.
Moreover, we deliver awesome customer experiences on mobile and devices. Leverage user experience design and mobile technology to build apps your customers love.