What is a Competitor Analysis?
Have you ever wondered how a particular competitor always does so much better than you do in the search engines or online overall? A competitor analysis is one very effective method of deconstructing their online marketing strategy to discover how they are doing so well.
SEO Competitor Analysis Checklist
- I put together a formal SEO Competitor Checklist that covers the following:
- Identifying broad and niche competitors to analyze
- Onsite competitive analysis (keywords, content and technical analysis)
- Offsite competitive analysis (backlinks, link building strategy)
- Competitor surveillance (keeping tabs on their SEO strategy)
- Competitor analysis for SEO is much more valuable than people realize. You should think of it as free marketing insight as to how your SEO campaign could perform. Think about it. In some cases these companies have invested thousands of dollars in their SEO — and with the right analysis, you could see what is working and what you shouldn’t waste your time on.
Source: Raventools.com
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