It’s a predominant question that runs behind every successful business owner’s mind “How to increase organic traffic to my website?”.
This because, you as an online business marketer, your main goal is to increase traffic, i.e. more organic traffic means more leads and customers, and more awareness surrounding your businesses.
And you know, there are many ways you can increase traffic on your website at no cost except your time.
I know what you’re thinking…
“I’ve read a million blog posts about getting more organic traffic to a website and that too offered me tempting tips that doesn’t work out in reality…. so what’s going to be different in this blog post alone?”
What is Organic Traffic and why it matters a lot?
Keep reading to get your last solution for long lasting traffic to your website with the proven successful business marketers strategy.
Before Knowing the proven ways to get more traffic to your website. If you’re a startup online business marketer, primarily you must know what is organic Traffic.
Organic Traffic, is nothing but for bespoke visitors who finds your website by typing words into a search box in google for finding specific product/service. Thus choosing your site or page from among the non-paid results that Google offers on search engine results page (SERP).
At this point, you may think – For this, I just go with an easy method of paid ads, which make my site to appear on the top of the screen. Also this eventually tempts my customers to click and visit my page to know more.
So, in what way organic traffic really stands out from the paid ads, and why it really matters a lot to your business?
For your better understanding, let me give you some clear-cut reasons, that proves why organic traffic is more important than paid ads traffic for running a successful online business.
- Here, Google directs the highest number of traffic to your site and make your site as the most trusted source for people who are researching to make a purchase.
- Google is more super-specific about their rankings and results in the top five rankings for a keyword indicates that your content is of high quality.
- Moving up your content in the rankings is difficult as well as takes time, but once you’re there you can get benefited for a longer period.
- Do you know? Results on the first page of Google receives 92% of all search traffic on Google. Eventually, the traffic drops to 95% on the second page.
- Thus, 33% of clicks from organic search results page, go to the very first listing on Google.
- Organic traffic, most frequently has a lower bounce rate, longer time on site. Thus it sends positive signals to search algorithms.
- As organic traffic drives new customers. That is, it as the ability to attract potential clients researching your product or service.
- Most importantly, for small businesses and startups, budgets can be very tight. In that case, instead of investing in paid campaigns and losing money , you can go with high quality SEO friendly content for organic traffic.
Hence, it is concluded that Organic traffic is more cost-effective and is almost free for a longer Run. Thus it creates trust among users and entice them to make a purchase.
Proven tips to Increase Organic Traffic to your Site:
Well, by this article, you will get complete knowledge on increasing your traffic to your site. Here’s how,
Optimize for your readers, not search engines:
For any great article, quality educational content is what matters and that resonates with your ideal buyers, you’ll naturally improve your SEO.
This means getting into the main issues of your personas and the keywords they most often used in search queries. Therefore, Optimizing for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
Thus, Please your buyer personas, and you’ll automatically please the search engines.
Blogging, on the other hand is the most effective way of increasing your organic site traffic. Do you know, Blogging regularly lets you go into more depth than your website. As websites just allows you to create a large catalogue of helpful, persona-optimised content centred on your market niche. But blogs that helps your audience to build trust on you and compels them to make a purchase.
Moreover, you must be sure enough to avoid writing spammy or cheap content that perhaps do more harm than good content in your site.
Try to use long tail Keywords:
By the recent Bert algorithm update, Google shows only the super-specific content to its user search query. So don’t just go with the most popular keywords in your market. Instead use long tail keywords that are more specific to your product or service.
By this, Google and other search engines will identify your blog or website as an end result for your customers query. This in turn will boost your content in search rankings and help your ideal customers find you.
Get your meta down
For any optimized web page or blog post, the meta title, URL and description are the three major key ingredients. You may think it’s simple but it is more effective.
In fact, you may use important SEO strategies like off-page and on-page SEO factors to get it done right. But using perfect meta descriptions and meta data lets Google to know exactly what you’re talking about. Thus, it makes your customer to find your website.
Consistently create quality content:
Try to write and publish as often as possible, but never compromise on delivering quality content to your audience.
People as soon judge your website by reading your blogs. So, it is important to give compelling content which tempts your audience for the next blog to read. Thus, having good quality content with targeted keywords in your website or blog, the more opportunities you create for organic traffic to come your way.
Don’t miss out to use Internal Links:
Internal Links, itself says creating links internally. So, once you’ve built up a decent back catalogue of content, you can then link to it in other written blogs on your website. The Link building in turn, guides your visitors to more relevant content on your site.
By doing this, you can keep visitors on your website for a longer period, which helps boost your search rankings.
Don’t forget to encourage Incoming Links:
Mot often, Google prioritizes sites that have a lot of incoming links, that too especially links from other trustworthy websites. For this, encourage your clients, friends, partners, suppliers, industry mavens and other friendly fellow bloggers to link to your site.
Thus, having more incoming links, the higher your site will rank because, quite simply, the more authoritative it becomes in the eyes of search engines.
Also make sure to use relevant links. This is because there are chances, some irrelevant links may actually damage your SEO.
Get presence of Social Media:
For increasing organic traffic, having high quality content is one side but on the other side, you must also be proactive. One of the best ways is to take advantage of social media channels to promote your content which increases traffic.
So, try building your presence on social media networks like LinkedIn, Twitter, Facebook and Instagram etc. All of these activities help to get your website address and your name out on the internet and helps in increasing traffic to your site organically.
Start doing Guest Blogs:
Guest blogging is one type of content marketing and SEO technique where you writes and publishes a blog post to a trusted third party website or blog to promote their corporate/personal brand.
Thus, securing a guest post on a reputable site can eventually increase blog traffic to your website. While, in turn helps building your brand into the bargain.
The benefits of Guest post is high. On one hand, you gain traffic because you’re able to get in front of a large and relevant audience. On the other hand, there will be an increase in the amount of social media shares to your content. Thus, it boosts your follower count and accelerate your lead generation efforts.
Make sure your Site is fast and responsive:
As we know, today most users rely mostly on Mobile devices to access the web. Thus ensure that your website is accessible and user-friendly across a range of devices, including smaller smartphones.
Do you agree, that not every user waits for a longer time for a web page to load? Yes, if it happens, then the bounce rate will be sky high.
Therefore, make sure that your pages are as technically optimized as possible. This includes page structure, image file sizes, and the functionality of third-party plugins. Therefore don’t miss out to ensure that your site is fast and responsive in any platform to increase your organic traffic.
Don’t forget to analyse your Google analytics Data:
Google Analytics is an invaluable source of data for your site, starting from your most popular pages to visitor demographics.
Thus have close attention on to your Analytics data, and use that gathered information to inform your promotional and content strategies.
In other ways, you can also pay attention to what posts and pages are really proving the most popular. Additionally analyse visitor data to see how, where and when your site traffic is coming from.
I’ve always been believe that combination of hard-work and in-practices ends in best successful results. So, it’s no different on the web too, if you want more organic traffic to your website. Eventually you have to work for it.
That means giving your best effort every time, being consistent, going after opportunities your competitors have missed, guest blogging strategically also staying relevant on Google’s good side.