If you’re a marketer or small Business Owner, you would probably traverse across the word SEO (Search Engine Optimization) more than once or twice.
But if you’re not familiar with the word SEO and the way it improves your site and offers a list of benefits to your Business. Then keep reading to stop losing your money!
First Know What SEO is?
Today SEO is being an essential part of every successful marketing strategy. So if you do not have an effective SEO strategy, then you are actually making a huge mistake by not leveraging all of the below SEO benefits.
For starters, SEO (Search Engine Optimization) is simply defined as the process of improving your website in ways that help it rank in search results for the users when they search for specific words and phrases.
To make you understand better, just imagine how you normally find the information for your given queries in online that you need in your everyday life.
For instance, in Google, You’d search as “the best places in Chennai to visit”, “best laptop brand”, “hotels near me”, or “how to learn English” and so on. Then, you’d scroll through the Search Engine results page provided by google and click the one that seemed to be best suited to your needs.
The results that displays are based on what generally Google thinks which would be the most helpful information for you, based on the keywords you entered.
Also in many cases, the sites that appear on the first page didn’t get there by accident. They mostly used SEO to optimize their content, which helps Google to understand what its content is all about.
So, if you want your target audience to find your site, then you need to do the same to gain new customers for your business and take it to the next level.
Are you ready to move your business to the next level in 2019? Learn the Biggest Benefits of SEO in Business.
I think, now you have better understood the word SEO, and how it helps in improving your rankings in search engine results.
SEO largely as the potential to make a huge impact on your company’s most important goals, like increasing your lead generation and higher your conversions.
So, if you’re not convinced yet, then Keep reading the top 6 benefits of SEO to optimize your site for search.
SEO Pulls in Quality Website Traffic
A report states, there are over 2 billion people online daily, where 93% of people’s online activities start on a search engine.
Thus, there are over 40,000 searches happening every second which results in 3.5 billion searches per day. So, there are millions of opportunities left for your business to become found on the search engine results page.
To make you very clear. Earlier, there would be outbound advertising, which is more like marketer-centric. This generally happens by Marketers in traditional methods like cold calling, interruptive ads, and spam emails that are done solely with the advertiser’s goals in mind.
But this generally seems to be annoyed by many consumers. This is because of interrupting them in their busy schedule.
On the other hand, today there comes Inbound marketing, which is more customer-centric. The difference here is, Instead of interrupting consumers, it involves creating helpful resources and making helpful information that is more easily accessible.
So, when users are ready to spend some time researching your industry or learning more about some specific type of product or services, they come to find you on their own.
This is not only much more convenient for your consumers while in turn it also helps you in resulting in more qualified leads (Potential customers) for your business.
Thus by SEO, you get a great opportunity to reach your audience while they’re already considering making a purchase or availing a service in your industry. Hence, increasing the chances of your marketing messages can convert into Sales and Leads.
SEO helps you decrease Cost per acquisition
Another biggest benefit of SEO is “free” and it helps you cut costs. In SEO, once you’ve made an initial investment i.e writing high-quality SEO optimized content, then you no need to pay any ongoing fees for the organic traffic you are attracting.
This is Google’s organic rankings are already completely based on what its algorithm determines to be the best results for any given query. In this case, if your content is more relevant for the consumer’s query, then it displays in the organic ranking page.
Hence, SEO is far less expensive than paid advertising ads to acquire customers. Generally in SEO, you make your investment either in the form of time, effort, or you choose to hire a digital marketing agency to create it for you.
But it can continue to attract traffic to your website for months (or even years) after you publish it. Thus, SEO entirely decreases your cost per acquisition and acting as a long-term marketing strategy.
SEO gets more clicks than PPC
Generally, Pay per click (PPC) ads, which involves cost every time a user clicks and visits a page. But with SEO, you can avoid paying this amount and in turn earn more traffic to your site with no ongoing costs at all.
To make it simple, However PPC ads appear on the top of the organic result of the first page. There are many numbers of users of search engines tend to skip the paid advertisements.
This is most probably due to their trust in Google’s algorithm. Thus, by investing in SEO, you can gain more organic traffic to your site than the advertisers on the same keywords.
SEO builds brand awareness, trust, and credibility
One of the benefits of SEO is, as much as you get higher organic rankings on the SERPs, it helps in building brand awareness. This means as many times, when your sites appear on the first page of major search engines such as Google, Yahoo, and Bing. There are chances for your potential customers to trust your brand when they search for a specific term in your industry rather than other Rivals that don’t have a strong web presence.
Thus, People likely trust Google and they use it every day to find information for their query. So by SEO, if your site ranks higher on Google’s search engines, your business will build trust and credibility with your audience.
In fact, it is also said that almost 37% of search engine clicks are on the first page of the organic listing.
SEO improves your overall marketing ROI
Search Engine optimization is online marketing. All online marketing activities like Web design, content marketing, social media marketing services, and online advertising integrate in some way to influence your SEO rankings.
These integrated marketing campaigns not only influence SEO rankings but also higher your overall ROI (Return On Investment) from all of your marketing activities.
According to the study conducted, it states that organic traffic can result in more than 40% of business revenue. And also, the local searches has made approximately 18% of purchase that day.
SEO helps PR (Public Relations)
As we are not in the 90s anymore; Today, SEO plays a significant role in the “PR” strategy. Thus, it makes PR much sense. So if you want to rank higher in the popular search engines for related keywords, you must have quality backlinks.
Backlinks are nothing but the links from external websites that helps in linking to your website. So, the more the backlinks you have, the more relevant your website is. If your website content is more relevant, then higher you rank.
Hence, for acquiring quality backlinks, you may require publicity. If you have more publicity, the more then you have more backlink opportunities. Thus both work hand in hand.
Thus, Search Engine Optimization is one of the essential parts of successful marketing strategies that will help you ace the competition.
It also helps you to gain quantitative and qualitative website visits through organic search engine results. So, now it’s your turn to take on the challenge and use SEO to your advantage.
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Then, Enroll now to get trained from a reputed SEO training institute and leave as an SEO expert with certifications.