The novel Coronavirus (Covid-19) outbreak has resulted in Schools are closing, offices are urging their employees to work from home and many small shops depending on foot traffic are seeing their in-store sales take a hit.
Chief Minister K Palaniswami, the government of Tamil Nadu also issued orders for closure of cinema halls and malls where people gather in large numbers till March 31st, 2020 in the taluks in 16 districts bordering neighboring Kerala and Karnataka, where the number of COVID-19 cases is on the rise.
All this results in a slow down in business travel, tourism which has also been greatly impacted. According to the Singapore Tourism Board (STB), tourist arrivals are expected to drop by 25 to 30 percent this year due to the COVID-19 virus.
If you’ve noticed a drop in sponsors, you’re not alone. According to the NFIB Research Center, nearly one-quarter of small business owners and digital marketers say the coronavirus outbreak is negatively impacting them in the form of slower sales (42%), supply chain disruptions (39%) and sick employees (4%).
However, in our digital world, there are plenty of digital marketing ways to stay connected to your customers in this pandemic and keep your business goes normal.
Here are five digital marketing tips that every business should follow during this Covid-19 crisis to keep engaging with your target audience and stay connected in the loop.
Digital Marketing Tips to Stay Connected With Your Target Audience During Covid-19
Social Media Marketing
This is one of the digital marketing tips to follow in this novel coronavirus outbreak. Today the time spend online due to coronavirus is by the people is skyrocketing compared to normal days.
Furthermore, with so many teenagers and adults working from home, kids are attending classes at home and people today in this quarantine period trying to stay in the home as much as possible. So, everyone is glued to social media right now!
With this skyrocketing reach, engagement and time spent on social platforms, why a business owner like you would choose now to pause your social media efforts? Put your brand in front of where your target audience is already scrolling.
Search Engine Optimization (SEO)
The other digital marketing tips to stay connected with your target audience during coronavirus is following the SEO.
It is very general for users to Google search about specific products or services in this lockdown period. In such a case, if they search for the product or services you provide?
If so, SEO is a process that can help your website to appear on the top rankings on a search engine results page and helps your customer to stay connected with you.
For those who are already familiar with SEO (Search engine optimization), you know that it really is a process that can take some time- unless your competitors pause their SEO efforts!
This is exactly what’s happening for many of our clients; their competitors are scaling back their SEO efforts out of panic, causing our clients to jump ahead in SEO rankings at a faster pace!
Running your own business? Do you ever really done learning about your target audience? If you’ve done it, you won’t waste this precious time building relationships with your consumers.
Whether you’re B2B or B2C, email marketing can be a great way to connect with your clients and customers.
For B2B businesses, take this time to nurture your existing leads via email newsletters!
For B2C businesses, understand that consumers purchase from brands they trust.
Establishing that brand-consumer trust is invaluable to the longevity of your business now and long beyond COVID-19, so why not take the time now to set yourself up for long term success? Email marketing is a great way to do just that.
Social & Google Advertising
When business gets slows or uncertainties arise accidentally like they are now, it’s a common reaction for most of the business owners of any size to want to stop all their pay per click advertising efforts and save their money. Why continue spending money if customers aren’t actively purchasing as much, right?
Wrong! First of all, it’s important to note that not all prospects are tightening their wallets in this situation. Considering those who are ready to spend money now & continue life as normal, you just want to appear your business to be ready and in front of their eyeball!
Furthermore, customers who aren’t spending as much right now, they will later as soon as normalcy resumes, and who do you think they’ll purchase from?
A business they spent all of the COVID-19 learning about and familiarizing themselves with- not companies they didn’t see or hear about at all.
Therefore, advertising on Google and social media will keep your brand relevant and in front of your target audience eyeball so that when they are ready to purchase, they purchase from you and not from your competitors.
Follow Local SEO Tactics
As we reduce our travel and stay close to home, people need local services and supplies to minimize their time in public spaces. Folks are looking for nearby destinations for stocking up or emergency needs.
So make sure to follow local SEO tactics in good order in order to found online for “near me” and “in ____” searches. Customers in your local area must be able to easily find you online so they can do business with you, now.
There has been a massive uptick of consumers shopping online in recent days, causing businesses such as Amazon to hire nearly 100,000 new employees to prepare for the increase in business. Utilize local SEO now to stand out against national search for those products and services that you can still deliver to your customers, locally.
So, I hope you got some idea about how to stay connected with your customers during this novel coronavirus. Why are you waiting for? Just start to implement it!
Having trouble doing this, then contact Zuan technology we upgrade your business during the Coronavirus crisis through our digital marketing services.