Building a mobile commerce app for e-commerce is one of the best options to improve mobile engagement. That’s because e-commerce mobile apps convert customers higher than e-commerce websites.
But simply launching a mobile commerce app will not make your desired goal successful. However, Top ecommerce apps on the market have followed certain trends, which improve mobile engagement, customer experience, drive sales, and increase conversions.
If you have already created an app, or in the development process, no matter what, implement the right trends to lead success, profits, and customer engagement.
Here, you’ll find the top 15 mobile commerce trends, that every e-commerce and m-commerce app should have for better mobile engagement.
1. Push Notifications
The significance of mobile commerce apps is to have seamless communication with app users. You don’t get this opportunity with the desktop website or mobile site.
With the push notifications app messaging option, you can send information to the right person at the right time which can boost your sales.
Push notifications work similarly to email marketing campaigns, which allow online retailers to send product updates, discounts, promotions, and offers.
If you wish to run a flash sale, a push notification can be your best find. Also, you can promote new products or services using push notifications. You can tell your users that it’s a limited offer and grab their attention.
Many companies send order notifications to customers using it. For example, you can send “orders for delivery” messages to your customers on the delivery date.
2. Location Tracking
A report says that 26% of app users find push notifications optimized for their location useful. Furthermore, 53% of users are ready to share their location while using mobile apps.
You can take advantage of this mobile commerce marketing strategy to improve your sales. There are multiple options available to track a user’s location in mobile apps.
If you have physical stores in your preferred locations, you can use store locator features for real time app tracking. Customers will find the stores in the nearest locations using this feature easily.
3. User Profiles
The ultimate advantage of mobile commerce apps is, it allows customers to make purchases by logging into their profile.
This feature is beneficial for customers as well as electronic commerce business owners. If you’re a startup, then you can analyze your customer behavior using mobile apps easily. By analyzing, you can suggest relevant products according to their past shopping history.
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4. Social Media Integration
You can add your Facebook and Instagram links in your mobile app which helps customers to keep up to date with your business.
By using social media platforms, you can redirect customers to shopping apps and still make the purchase.
Social media integration is one of the powerful tools in the eCommerce platform that helps businesses to save time in marketing. For example, if you have a YouTube Embed Plugin, then eventually all the uploaded videos in your YouTube channel will get posted in your app automatically.
5. Discounts and Promotions
Every customer likes great deals and discounts while purchasing, it’s a great option for businesses to promote their apps using offers. If you’re offering great deals for your customers, they will surely download your app and that’s how the conversion rate increases.
According to a business to consumer b2c retail sales survey, 65% of customers downloaded e-commerce applications to get exclusive offers and deals.
6. Customer Loyalty Program
There is nothing like mobile apps to generate customer loyalty programs successfully. These programs can be worthy for both existing top brands and businesses starting from scratch. A mobile commerce app helps customers to track their loyalty updates in profile.
You have any number of ways to implement loyalty programs, to name a few as follows, you can give rewards to customers based on their past purchases. This in turn will create a long-term relationship with your customers.
7. Lots of Payment Options
The main important thing to understand in mobile commerce is that not everyone will have a Visa or Mastercard. Even if the customer has those cards, it’s better to provide multiple payment options.
Every ecommerce mobile app must offer these payment and mobile banking options,
- All major credit cards (Visa, Mastercard, Discover, American Express)
- Debit cards
- Apple Pay
- Google Pay
8. Fast Checkout Process
Once you provide multiple payment options, it’s equally essential to provide fast checkout options.
If you’re not able to provide fast checkouts, then there is no use in providing multiple options. In addition to providing multiple payment options, you must offer easy and fast checkouts.
The mobile commerce checkout process shouldn’t take more than a few seconds. You must be able to prove the complete checkout process in two to three clicks for your customers for a better shopping experience.
9. Product Search & Breadcrumbs
E-commerce apps consist of thousands of products, so it’s essential to provide better product search in your mobile commerce. No matter how many products you offer, your customers must be able to find all those products.
Make sure to create your app, with advanced search options and a filter system. Also, by using breadcrumbs features you can find the relation between each page and navigate customers like (product pages or category page). There are two types of breadcrumbs including, hierarchy-based and history-based.
10. Customer Support
For every e-commerce business, customer support plays a huge role in improving mobile engagement. However, customers will have queries about specific products, returns, payments, or navigation. It’s essential for you to provide better assistance to your customers.
You can provide various options like live chat, email, ticket support, or phone calls, but the customer support must be simple to access for app users.
11. Retail Integration
If you have a physical e-commerce store, then you know how to create a physical presence. But all you need to know is, you have to know the difference between app and store in separate. This feature again is possible with mobile commerce only.
Your app and stores must have equal entities. For example, if a customer is trying to find a cosmetic product in-store, you can send push notifications with offers in real-time. As we discussed earlier using location tracking features.
12. Optimized Product Descriptions
Every e-commerce business has product listings in their app, likewise, you need a description. But, you have to optimize these descriptions apt for your mobile devices.
Desktop users can view products on their 14 or 15-inch screen. Whereas mobile app users can only view products 5 inches long, so it’s essential to provide a short description.
I recommend you to add a description in bullet points, which is the best for mobile apps. You can analyze your existing product descriptions and make them optimized for mobile devices.
13. Optimized Product Images
As e-commerce shoppers have less accessibility to touch or feel the product, they prefer images in online purchases. Customers need detailed product images along with descriptions to choose the best.
Ensure to provide mobile-optimized product images with high-quality to show your product in every angle.
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14. Simple Returns
It’s not negative to consider, product returns can also benefit e-commerce business. Customers will get trust in you if you offer simple returns for your users.
Don’t hesitate to support the return process for your customers, however, returns are a part of retail businesses.
If you provide an easy and simple return process, then customers will trust your brand and come back again to make future purchases.
15. App Analytics
You can use app analytics to measure your mobile engagement and make improvements in your mobile marketing commerce app accordingly. You will be able to track the following information,
- Product page conversion rates
- Most popular payment methods
- Section of the screen that’s clicked the most
- Geographic location of app users
- Types of the mobile device being used
- Daily app usage per user
- Duration of app usage per visit
- Bugs and error reports
If you have an ecommerce mobile app already or planning to create one, make sure to follow these mobile commerce trends to be successful.
All the above-mentioned information is taken from top high-performing apps. Feel free to contact Zuan Technologies for more mobile commerce solutions. We’re constantly working and updating to provide best in class app solutions for our clients eCommerce needs.